Everything is becoming digital, from print magazines to retail businesses. Now AMC, the largest movie theatre chain in the world, is going streaming. AMC Theatres On Demand is a new digital movie service where you will be able to rent and buy films at home.
The best part? It will be as cheap as your Prime Membership and no subscription required. You will be able to watch movies at home or on the go and earn AMC stub points. You can pay as you go with a credit card or an AMC gift card.
According to the New York Times, the movies will cost $3 to $5.99 to rent and $9.99 to $19.99 to buy. This digital expansion will give movie lovers a new way to watch recent releases.
Cineplex is already offering on-demand services in Canada and MoviePass was a subscription offering access to new movies in theaters for a low monthly fee.
AMC also launched its own AMC Stubs A-List members offering subscribers up to three movies a week in theaters including IMAX and Dolby Cinema for $19.95 to $24.95.
Netflix and Amazon Prime Video are big entertainment players offering subscribers exclusive movies and TV shows, while AMC only relied on moviegoers. Already Netflix is producing its own original content, a strategy that is paying off.
However, AMC's new business strategy will provide its customers "buy one and get three on us" deal that will be hard to beat.
The video-on-demand service will play new releases once the movies are shown in theaters for a period of about 90 days. According to the New York Times, AMC already has deals with movie studios Disney, Warner Bros., Universal, Sony and Paramount for new-release movies.