Most women know Aritzia as the clothing store they can barely afford, while most men know it as the store with the comfy couches. That's because in the 35 years that it's been around, Aritzia has never sold any men's clothing - until now. The first-ever Aritzia menswear product has arrived and we are here for it. The dressing rooms just got a whole lot busier. 

According to the Aritzia website, the newest jacket to land in stores is designed specifically for men. The item is unsurprisingly stylish, sleek, and simple which is exactly on-brand for the massive retailer. 

Called the Mr. Super Puff, this men's jacket is exactly what you would expect from the name as it looks seriously puffy. The Mr. Super Puff is available in six different colour options and from sizes S to XXL. For only $250, it can be yours. Watch out, Canada Goose.

According to the jacket's description, it can still keep you warm as temperatures dip as low as -30 C. “You’ll love it. He’ll love it. Mr. Super Puffs for all,” it says. 

Aritzia shared a photo of Riverdale star Charles Melton rocking the new men's puffer and all we can say is damn.

Aritzia's known for teaming up with ultra-famous influencers like Hailey Bieber and Kendall Jenner. Even Meghan Markle wore a dress from Aritzia to the Young World Summit recently and, of course, she looked stunning.

The company has developed an influencer strategy to boost its already staggering profits, which posted at $17.9 million in just 13 weeks, Yahoo Finance reports. The company hopes this strategy will allow for greater reach into the U.S. market.

Narcity has reached out to Aritzia to find out if Mr. Super Puff is the start of their first-ever men's line, and we'll update the story once we hear back. 

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