Another one bites the dust. The City of Austin has announced that for the first time in 34 years, this year's SXSW 2020 conference will be canceled. You might've already guessed it, the coronavirus outbreak is to blame for the timely cancellation. 

The film, music and media conference and festival is normally held in Austin, Texas every year in March. Attendees have been curious for weeks whether or not the annual event would be postponed or canceled due to the continuing outbreak around the world. 

On Friday afternoon, SXSW organizers confirmed in a press release that the 2020 event would follow the City's instructions by shutting down all upcoming events.

The event was scheduled to take place from March 13 to March 22, 2020.

Organizers stated that although Austin Public Health confirmed they would not be closing down SXSW on Wednesday, the situation has rapidly evolved since then.

They confirmed that the City of Austin decided, for the protection of staff, attendees and Austinites, it would be best to cancel the event. 

SXSW confirmed in their statement, "We understand the gravity of the situation for all the creatives who utilize SXSW to accelerate their careers; for the global businesses; and for Austin and the hundreds of small businesses – venues, theatres, vendors, production companies, service industry staff, and other partners that rely so heavily on the increased business that SXSW attracts."

They continued, "We will continue to work hard to bring you the unique events you love. Though it’s true that our March 2020 event will no longer take place in the way that we intended, we continue to strive toward our purpose – helping creative people achieve their goals."

It was confirmed that SXSW is currently exploring options to reschedule the event.