Everytime I walk into Superstore or Walmart, I dart straight to the makeup section because well, I love makeup. Who's with me here? There are so many choices, from lipsticks to lipglosses, foundations to concealers, eyeliners to eye pencils. The best part, the drugstore has some quality beauty products for less than half the price of those at Sephora or Nordstroms. The only thing is, there are also definitely more than just a few duds out there.
I've definitely had my fair share of terrible drugstore makeup products that just melt off or don't blend right. But I've also found a few amazing products that sometimes make me reconsider how much money I spend at Sephora (though who am I kidding, I'll never stop shopping at Sephora). All it takes is a little trial and error to scout out those holy grail drugstore products that will save you so much money in the long run.
So instead of you testing it out for yourself, we're going to save you the trouble of making terrible purchases and just give it straight to you, showing you the best drugstore makeup you can find. It's not like the drugstore has a Sephora-level return policy, so we're going to help you get it right the first time. Here are 16 of the best drugstore makeup products for under $10.
What are you looking for?
Primer, concealer, foundation, and setting powder.
Highlighter, blush, and bronzer.
Eyeshadow primer, eyeshadow, eyeliner, and brow pencil.
Lipstick and lip paints.
Click "Next" for face.
Baby Skin Instant Pore Eraser // Maybelline
This super easy to use primer is great for smoothing out the appearance of pores and also helps keep your makeup lasting all day. It does have quite a strong silicone-y feel to it, but if that doesn't bother you then you'll be a fan.
All About Matt! Fixing Compact Powder // Essence
Small but powerful. This light-weight compact powder is great for blotting throughout the day, mattifying your skin whenever you're starting to get a little shiny.
Fit Me! Concealer // Maybelline
If you don't have $30 to drop on a NARS Creamy Concealer, Maybelline's Fit Me! Concealer is a pretty close dupe. The pigmentation is amazing and really does cover up any dark circles, as well as provide a beautiful finish to the skin.
Flawless Finish Foundation SPF 15 // E.L.F.
For a $7 foundation, this bad boy does wonders. It's a light-weight and oil-free foundation that easy super easy to blend and creates a very natural finish. It isn't very high coverage, so this is best for those who don't need too much covering up.
PhotoFocus Foundation // Wet n Wild
Wet n Wild absolutely wowed the beauty community with their new PhotoFocus Foundation. It comes in so many shades so almost anyone of any skin tone can find a match, it's a medium coverage foundation so it looks very natural on the skin, and it looks great on camera. Well done Wet n Wild.
Click "Next" for cheeks.
MegaGlo Highlighting Powder // Wet n Wild
Looking for a Kylighter dupe? Wet n Wild's got you. Their MegaGlo Highlighters are incredibly pigmented and absolutely blinding. If you're on the hunt for Kylie's Cotton Candy Cream, Wet n' Wild's Precious Petals is pretty much an exact dupe.
High Definition Blush // NYX
NYX always hits it out of the park when it comes to quality but affordable makeup, and their blushes are no exception. NYX's HD blushes are super pigmented and are also very blendable. If you're fair to medium skin-toned, you can even get the Taupe shade to double as a contour powder.
It can be hard to find a good matte drugstore bronzer, but Rimmel makes it easy. They're Natural Bronzer is super creamy and blends beautifully on the skin. It is quite a warm tone bronzer, so I don't recommend using it to contour, but purely just to bring back some colour to your skin.
Click "Next" for eyes.
Eyeshadow Primer // Milani
This is probably one of the best eyeshadow primers you can find at the drugstore. The primer applies very velvety and allows your eyeshadows to go on smoothly and stay on for at least 18 hours without creasing. It's an A-plus from us.
Volum' Express The Falsies Waterproof Mascara // Maybelline
I've never been a believer in high-end mascara because they dry out so quickly and spending $30 every 2-3 months on a new one is just not practical. Also, there are so many amazing drugstore mascaras that work just as well, like Maybelline's The Falsies Waterproof Mascara. It's an oldie but a goodie that gives your lashes a voluminous lift and a lasting curl.
Color Icon Eyeshadow in Comfort Zone // Wet n Wild
Wet n Wild has a few of these Color Icon palettes, but my favourite is Comfort Zone. It's got all the essential browns and bronzey shades, perfect for a natural daytime look or even a smoky brown evening look. And I must say, the colour pay off is pretty good.
Professional Eyebrow Pencil // Rimmel
Rimmel's brow pencil has been around for ages because it's actually an amazing product. It's a simple brow pencil with a small spooly at the end, but it's so great for creating a natural or strong eyebrow look. And the pencil itself is the perfect formula for brows.
Expert Liquid Liner // E.L.F.
An eyeliner for $3?? I'm in. E.L.F.'s liquid liner is super black and doesn't smudge. It can be a little difficult to apply since the brush is quite flimsy, but you do get used to it (I just prefer felt tip or brush tip pens). But for $3, you can't beat this.
Click "Next" for lips.
Rimmel always comes out with some pretty great lip products, and their Kate Moss collection is just another really great lip product. The nude shades from the collection are super low maintenance and the bolder colours wear beautifully. Definitely recommend for just $4.
Infallible Lip Paints // L'Oreal
L'Oreal's Infallible Lip Paints are so good, even Beyoncé's makeup artist, Sir John Barnett, uses them in his kit. The pigment is amazing and the colour actually stays put. Not to mention, they also have a metallic collection that looks hot AF.
Pin Up Pout Lipstick // NYX
NYX's Pin Up Pout Lipstick are super pigmented and super creamy. They won't make your lips look like their dry AF matte or like you just at ate fried chicken shiny, it's the perfect satin finish to make your lips look pretty and pump. Plus, there are tons of shades to choose from.