18 Trendiest Beauty Products You Have To Try In 2018
New year, new makeup.
New year, new you, and of course... new makeup. As someone who literally can't get enough of makeup and has stashes upon stashes of makeup stored in boxes all around my room and my bathroom, I for one am excited for more (I am aware I have a bit of a problem).
Of course, you don't have to be a huge makeup collector to try these trendy beauty products on for size, but it's always beneficial to stay in the loop because makeup brands are constantly coming out with better products every year. With new formulations, new shades, new packaging and design, there is always a new product to be excited about, you just have to choose the good apples from the bad apples.
This list is a compilation of all the best makeup products that we've loved in 2017 that you definitely have to try in 2018... if you haven't already that is. Personally, I've tested many of the products from this list and I can say that they are tried, true, and I've already bought them a few times over. From super affordable bomb ass drugstore makeup to boujee but totally worth it high-end products, here are 18 trendiest beauty products you have to try in 2018.
Hands down one of the most glowy and blinding drugstore highlighters out there, loved by beauty gurus like NikkieTutorials, Jeffree Star and Laura Lee. It's super pigmented and totally comparable to Charlotte Tilbury's Bar of Gold Highlight.
The waterproof liquid liner with over 2,800 five-star reviews on Amazon and consistently on Sephora's best sellers list, Stila's Liquid Eyeliner has a cult following that you need to be a part of.
Mario Badescu's Facial Sprays are a cult-favourite, and when an actual skincare brand offers a facial spray that's not only flattering on the skin, but actually good for it, you know it's worth your money. You can apply it to the skin without, before and/or after your makeup to give a refreshing glow and hydrating moisture back to the skin... particularly necessary in this cold AF weather.
K-beauty has been a huge trend this year in the online beauty community and it doesn't seem like it'll be stopping anytime soon. If you're looking for a super natural, soft lip tint, these Etude House Dear Darling tints are perfect. They melt onto the lips and give them a plump and juicy appearance with just enough colour.
If you want big, voluminous, lush eyelashes, - and I mean, who doesn't - then this is the mascara for you. With a curved brush that catches all your lashes, and a very black, pigmented formula that paints on like a dream without smudging or flaking, you can trust L'Oréal's Lash Paradise with your lashes. Many beauty Youtubers even prefer it over Too Faced's Better Than Sex Mascara.
Charlott Tilbury's Lip Cheat lip liners are truly a high-end lip liner that cannot be duped. The formula is super creamy but also long lasting AF. You can drink your latte, eat your avo toast, and this lip liner will not budge. You can also use this lip liner as a lip colour to be applied all over the lips, and it will genuinley last all day long.
Charlotte Tilbury, $27
If you haven't already gotten on the Shape Tape train, it's about time you did. A beauty community favourite that has taken the internet by storm, Tarte's Shape Tape Contour Concealer is creamy, pigmented, full-coverage, doesn't crease like crazy and instantly brightens the skin - perfect for undereye concealing.
Tarte Cosmetics, $35
This super extra AF, freaking adorable, mud-based skin firming mask is one that you need to get your hands on. Not only does it work on all skin types, tighten the look of pores, as well as give your skin more elasticity, it's also ridiculously fun to apply and peel off. Though on the pricier end, it's definitely worth a try... and then you can judge whether it's worth it or not in the end.
If Tati swears by it, you know this is the real ish. Wet n Wild's Photo Focus Foundation is a medium, but buildable, coverage foundation that keeps your skin look soft, dewy, and natural. Wet n Wild even went as far as to test the foundation under seven different light condition to make sure it looked beautiful on the skin no matter where you are. So basically, it's the perfect selfie foundation.
2017 was definitely a huge year for Huda Beauty because pretty much everything Huda launched, was a hit - from her FauxFilter foundation to her lip sets. But one that really knocked it out of the park for many beauty gurus was her Desert Dusk Eyeshadow Palette. The pigmentation is insane, the shimmers apply beautifully, and there's just the right amount of matte to shimmer shades so you can create a cohesive look. As per usual, hats off to you Huda.
After spending hours on your makeup, you want to make sure it's going to stay put all day. Milani's Make It Last Setting Spray gives a beautiful dewy finish to the skin, bringing back a little more life to your makeup, and also sets it in place for up to 16 hours.
Glossier's "all-in-one brow fluffer, filler, and shaper" is a total eyebrow game-changer. Boy Brow gives your eyebrows an instant lift, with a hair defining wand and that little extra oomph of colour to your brows. As they say, your brows frame your face, so you absolutely cannot skip them.
Though it seems that Gigi Hadid's makeup line with Maybelline received a lot of heat this year, one product that stood out amongst the rest was the matte lipsticks and particularly the reds. The red shades are really unique and wear beautifully. They are super pigmented and pretty long lasting as well. If you want to get anything from the Gigi line, definitely pick up the lipsticks.
Get 12 beautifully formulated and pigmented eyeshadows in one "golden-hour" inspired eyeshadow palette, ColourPop's Yes, Please! is a makeup collection must. The warm tone shades are perfect for a go-to natural look and the palette is quite comparable to Naked's Heat Palette. So if you're looking for a more affordable option, you've found it.
For a liquid lipstick that dries down totally matte and actually feels comfortable on the lips, you have to go with Pixi's new MatteLast Liquid Lips. They're formulated with rosehip oil so that they don't dry your lips up like crazy, and they're incredibly long-lasting. A definite tick in our books.
For anything skincare, you have to trust the Korean beauty industry because they've got skincare science down pat. Skinfood's Egg White Pore Foam is a deep cleansing, pore-refining cleanser that actually reduces the look of pores on the skin. Need to change up your skincare routine, you might want to look into this litte guy.
By now, everyone's heard of, tried and fallen in love with BECCA's Shimmering Skin Perfector Highlighters. They are truly some of the best, creamiest, most pigmented highlighters out there, and basically every makeup artist and guru will agree with you. BECCA recently came out with a new Pressed highlighter line with freaking adorable new packaging and imprint on the powder, and will definitely will continue to be all the hype in 2018.
Winner of both People's Beauty Choice Awards and Women's Healthy Beauty Awards, Physician's Formula's Butter Bronzer is definitely a must for your makeup collection. This bronzer gives your skin a beautiful dewy, bronzed look without being too shimmery. It is formulated with Murumuru Butter, Cupuacu Butter and Tucuma Butter, so your skin will look soft and be moisturized.