One Canadian grocery store chain has made the Beyond Burger available at their locations across Canada a month before everyone else. Sobeys is the first grocery retailer to sell Beyond Meat in Canada. They announced in a press release that the Beyond Meat burger has been rolled out to all of their Sobeys locations nationwide as of today, Friday, April 26th.
On Wednesday, Ethan Brown, the founder and CEO of Beyond Meat, announced to the public that the Beyond Meat plant-based burger patty will be available in the meat section of the following Canadian grocery stores by the end of May 2019:
Co-op Food Stores
Georgia Main Food Group: Fresh Street Market & IGA
Loblaws: Fortinos, Maxi and Superstore
Metro: Food Basics and Super C
Save On Foods: PriceSmart, Urban Fare
Sobeys: Foodland, Freshco, IGA, IGA Extra, Price Chopper, Rachelle-Béry, Safeway, Sobeys Urban Fresh and Thrifty Foods
Whole Foods Market
Brown also confirmed that by the end of May 2019, the Beyond Meat Burger will also be available at other independent and natural food stores. Prices are expected to range between $7.49 and $7.99.
"The Beyond Burger provides the delicious and satisfying experience of a burger but comes with the added health and environmental benefits of plant-based meat and is made without GMOs, soy or gluten," says Brown.
Whether you're looking to cut meat out of your diet for health reasons, environmental concerns, or to jump on the "plant-based" bandwagon, there's no better time to go meat-free than summer. And with The Beyond Burger hitting grocery store shelves, you won't be going hungry for meat any time soon.
Each patty boasts 20g of protein and less total and saturated fat than a regular beef burger. So if you do the math, you really can't go wrong with the Beyond Burger.
From May 10-12, 2019, Sobeys will be hosting Beyond Meat "tasting experiences" for shoppers at the following stores:
#644 Clayton Park Sobeys, 287 Lacewood Dr, Halifax, NS – May 11, 2019
#744 Elizabeth Ave Sobeys, 10 Elizabeth Avenue, St. John’s, NL – May 12, 2019
#8547 IGA Extra Marche Duchemin et Freres Inc., 5600, Boul. Henri-Bourassa Ouest – May 12, 2019
NEW STORE – Bloor & Islington Sobeys Urban Fresh, Toronto, ON – May 10, 2019
#7383 Queensway Sobeys, 125 The Queensway, Toronto, ON – May 11, 2019
#6465 Hillside Thrifty Foods, 1580 Hillside Avenue, Victoria, BC – May 11, 2019
#4901 Broadway Safeway, 2733 West Broadway, Vancouver, BC – May 12, 2019
#8833 Safeway Crowfoot, Calgary, AB – May 12, 2019
#8906 Safeway Windermere, Edmonton, AB – May 11, 2019
Bring your wallet and your appetite, and kick off summer by saying hello to "the future of protein" with Beyond Meat at a Sobeys store location near you!