A seriously epic winter sports games will be coming to Canada very soon. The Minister of Culture and Tourism has officially announced that the city of Calgary has secured the rights to host the X Games, making it the first ever Canadian city to ever do so. This agreement means that the X Games would be held in Calgary for a minimum of three years.
Winter sports fans unite! You will no longer have to travel far to see some epic winter sports live in action. A Calgary based sports marketing and management company, Manifesto Sport Management, has officially secured the rights to host the Winter X Games in Calgary. For almost a decade, Tourism Calgary has attempted to secure these rights. Now, it has become a reality.
In case you didn’t know, these winter games feature only the best in all things sports and snow related. Top snowboarders, skiers, and snowmobilers will get to show off their skills for the first time ever on Canadian snow. And what better place to do it than a city that is known for its snow!
Along with sporting entertainment, influential musical artists from around the world will be in attendance for the annual music festival. Tourism Calgary is hoping that the X Games attractions will boost the city's economy substantially. So far, Tourism Calgary is estimating that $75 million in annual economic activity would be generated as a result of hosting the games.
An estimated 75,000 spectators are thought to attend the event annually with another 10,000 spectators coming from out of the region every year. The Minister of Culture and Tourism, Ricardo Miranda, is estimating that 540 jobs would be created annually due to the event.
Calgary has now joined the list of prestigious venues that typically host the January event such as Aspen, Sydney, Oslo, and Shanghai. "It's about bringing Calgary to a world stage. The economic spinoffs are significant, and support our plans for tourism and economic development,” said Mayor Naheed Nenshi.
As the first Canadian city to host the X Games, Calgary is aiming to begin the event in late February or early March of 2020, 2021, and 2022.