48 Unreal Edmonton Brands/Shops That Will Give You Serious Fashion Goals - Narcity

48 Unreal Edmonton Brands/Shops That Will Give You Serious Fashion Goals

YEG fashion 101

We all want to look our best walking down the streets of YEG. And some of us want clothing that is unique and/or more representative of our city (supporting a local business FTW). Plus, buying from local brands/ boutiques helps set you apart from the horde of other millennials all wearing slightly different versions of the exact same thing.

Thankfully, there are a lot of Edmonton-based boutiques or brands that carry clothing with some added character and home-grown love. If you haven’t already, these are just some of the many Edmonton-based brands/ stores to check out.

Note: I chose boutiques/brands/ e-commerce stores that have a lot of clothing options. There’s a tonne of local brands/boutiques not listed that specialize in shoes (without clothing options), accessories, jewelry, interior design, skincare etc., which I highly suggest you check out as well. Also, some of the "bigger" brands i.e. Oak and Fort (now has a few stores throughout the country) were included because they started in Edmonton.


Apollo Originals // Online (with pop-up shops)

via @suitsbycurtiseliot

Suits by Curtis Eliot //10072 JASPER AVE #239 (Scotia Place)

via @workhallstudio

Workhall //10130 100 St NW (more than one location)

via @wavyish

Wavyish // Online


Gravitypope // 8222 Gateway Blvd (more than one location)

via @sogboutique

Shades of Grey (SOG) Boutique // 10116 124 St NW

via @marloweyeg

Marlowe Boutique // 10708 82 Ave NW

via @shopnewclassics

New Classics Studio  // Online

via @annmsshop

ANNMS // 10355 82 Ave NW #200

via @lemonsandsteel

Lemons & Steel // Online (with pop-up shops)


Proper Clothing and Apparel  // 100 43 St Thomas St, St. Albert

via @theavenueclothingco

The Avenue Clothing Co. // 10344 82 Ave NW

via @thatgirlofbandb

Black & Bold // 10826 124 St NW

via @nu2youfashions

Nu2You Fashion Boutique (Consignment Store) // 7510 Gateway Blvd

via @noulonwhyte

Noul On Whyte (formerly known as Loft 82) // 8213 104 St NW

via @thehelmclothing

The Helm Clothing // 10125 104 St NW

via @oakandfort

Oak + Fort // 5015 111 St NW #19 (Southgate Centre)

via @karmasbtq

Karma's Boutique // 264 91 ST SW

via @refineryclothingco

Refinery Clothing Co. // 14263 23 Ave NW


Blu's // 10180 101 St NW (2nd floor-Manulife Place; more than one location)

via @hotdameclothing

Hot Dame Clothing // Online

via @hipstagramlul

Derks Formals // 8109 102 St NW (more than one location)

via @nationgear

Nation Gear // Online

via @madathelabel

Mada Boutique // Online

via @originalapparelcollections

Original Apparel // 8241 104 St NW

via @retroglamclothing

Rowena (RetroGlam Clothing) // 10544A Whyte Ave

via @missbossyeg

Miss Boss // 10120 124 St

via @elevateyeg

Elevate Activewear // 14251 23 Ave NW

via @jillysboutique

Jilly's Boutique // 14227 23 Ave NW

via @flannelfoxes

Flannel Foxes // Online

via @ibelievefit

Believe Fit // 2939 Ellwood Dr SW

via @thedressmakerac

The Dressmaker // Online

via @keylimeathleticwear

Keylime Athleticwear //3803 Calgary Trail NW (more than one location)

via @yellowhouseconsignment

Yellow House Consignment // 3668 Atkinson Loop SW

via @eveandenoch

Eve and Enoch Apparel // Online (available in some Edmonton boutiques)

via @moltisanticlothing

Moltisanti Clothing // Southgate Centre, 5015 111 St NW

via @princessaliasboutique

Princess Alia's Boutique // 9034 132 Ave

via @importbible

Import Bible // Online

via @salgadofenwick

Salgado Fenwick // 10842 124 St NW


Kimder // Online

via @kellywollfboutique

C'est Sera  + Revolution Sole // 8239 104 St NW

via @divdec

Divine Decadence // 10760 82 Ave NW

via @marsandvenusemporium

Mars and Venus // 10328 82 Ave

via @thejunquecellar

Junque Cellar // 10442 82 Ave

via @vespucciedmonton

Vespucci Consignment // 12529 - 102nd Ave

via @jtpeartree

Pear Tree // 12525 102 Ave NW

via @redribbonboutique

Red Ribbon Boutique // 12505 102 Ave NW

via @cloudninepjs

Cloud Nine Pajamas // 12511 102 Ave NW

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