Summer is almost here and that means that with the warm weather just around the corner, it's time to jazz up that wardrobe. Out with the old and in with the new.
Some new clothes are definitely in my future and the place to get them has to be WTFash, Toronto’s new must-visit for fashion pilgrims. Located in Toronto's Queen West area, WTFash is dedicated to providing the women of this city with great-looking clothes at the lowest possible prices. Plus, the store itself is SUPER cute.
So what makes WTFash so great? I think we can all agree that it's not cool when you see 5 different people wearing the same shirt as you. WTFash fixes this problem: once an item is gone, they will not re-order it. Not to mention that they are a Canadian company from Montreal (holla!). Oh and we don't mean to brag but this is their second location in just 10 months!
With designs that seamlessly blend your fav Instagram star’s best looks with high-end clobber, WTFash’s aim is to make sure every fashion-forward Torontonian has access to the style they want. Their collections are unique, unconventional and unforgettable - perfect for women who refuse to blend into the background.
WTFash isn't your standard fashion brand where there are fifty degrees of separation between you and the people designing your clothes. The fashion buyer is a recent graduate from Parsons the New School in NYC who partnered up with two JMSB Concordia students to open a store that is run by millennials and for millennials. The owners are all about listening to what you want and giving it to you. They have the friendliest staff ready to offer advice and make sure you’re happy and comfortable in what you’re wearing!
The fact that they have stores both on the web and IRL is something of a godsend, since online shopping in Toronto can be a massive pain due to retailers generally favouring our friends in the US. WTFash keeps their prices low and updates their inventory on the regular to ensure that you always have access to all the latest looks without breaking the bank. They even have a "Vintage section" where they accept consignments from customers and sell them on their behalf. So you can not only buy vintage items at a low price, you can sell yours as well!
Despite the name, street style is often frustratingly inaccessible to us normal people, and dressing as boldly as you feel can be difficult. WTFash is invested in making sure every woman can dress according to her personality and her budget, with a never-ending stock of fresh looks, low prices and – best of all – regular sales.
When you can dress how you want without worrying about the price tag, why settle for less? Visit WTFash now and tap into a world of fashion designed for women who make heads turn.