Cineplex continues to up its game here in Toronto. The company has announced that it will be launching Canada's first 4DX theatre at the Cineplex Cinemas on Yonge and Dundas.
Cineplex is working with another company, CJ 4DPlex, to bring this concept to life. The 4D theatre will be complete with moving/vibrating chairs, as well as some environmental effects like water, rain, fog, wind, air, bubbles, snow and various scents. These effects will be synced to the movie being played on the screen to enhance the movie-watching experience.
Stay tuned at Cineplex.com for more updates on this.