The world was shocked when it was announced yesterday, on January 21, that the controversial founder of Deciem had died this past weekend. The cause of his death was previously unclear, but now we know what reportedly happened. Deciem Founder Brando Truaxe reportedly died after falling from his Toronto apartment in the Distillery District

READ ALSO: The Founder Of Popular Canadian Beauty Brand Deciem Has Died

Brandon Truaxe allegedly died by suicide after jumping from his apartment balcony. Toronto police officials reportedly told Radar Online that the former CEO of Deciem jumped off his 32nd-floor apartment and landed 26 floors later on a 6th-floor terrace. His apartment was located in the Distillery District in Toronto. His death took place early on Monday morning, January 21. 

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"He was found dead at the scene," a police spokesperson told Radar Online. "Someone looked under their balcony window and saw someone lying on the terrace half covered in snow, meaning he had been there for a while". The police also said that there was no evidence of foul play, meaning they currently believe the Deciem founder's death was a suicide. 

Just a day before his death, on January 20, Truaxe posted several unusual videos of him at his Toronto penthouse on Instagram, according to Radar Online. "Because I have indulged in some alcohol this evening, I am enjoying my drunken behavior," he told over 18,000+ followers.

In the videos, he addressed Donald Trump and talks about drinking Mescal. He even revealed his penthouse address in Toronto: 3203-33 Mill Street, which is located in the Distillery District. Check out a photo of what the apartment looks like from the outside. 

Via Google Maps

Via Google Maps

Check out the videos he posted on Instagram below. 

@btruaxeembedded via  

@btruaxeembedded via  

@btruaxeembedded via  

@btruaxeembedded via  

Brandon Truaxe passed away at age 40. Deciem is a popular beauty brand used by celebrities such as Kim Kardashian that started in Canada. The acting CEO of Deciem confirmed his death in an email to Deciem's staff yesterday

2018 was an eventful year for the Deciem founder. Truaxe was ousted from the company in October 2018 after defaming the brand with cryptic rants

READ ALSO: The CEO Of Deciem Just Got Replaced For Defaming The Brand With His Cryptic Rants

In November 2018, Truaxe was taken against his will to a hospital in London, due to what medical professionals diagnosed as a psychotic episode, according to the Financial Post. Truaxe was diagnosed with presumptive bipolar disorder. 

However, the Deciem founder himself has personally denied suffering from mental illness, according to Vox. He did, however, admit to using drugs. 


If you or anyone you know have is struggling with any of the above mentioned topics or having thoughts on harming themselves, please reach out to a trusted peer, parent or councillor. You can also contact a local help line which is available 24 hours a day to talk. Or click here, for additional resources.  

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