For all book-lovers, self-professed nerds and those who prefer paperback to e-books, Indigo Books & Music Inc. has a seriously amazing announcement for you.
In celebration of the shopping holiday of the year, Indigo happily unveiled its Black Friday deals Thursday morning, which offers amazing sales on in-store and online items from November 23 to Sunday, November 26.
All weekend long, the cultural and book department store is offering huge discounts on the best books, gifts, tech items and toys it has to offer.
Best of all, every in-store book is on SALE, including 50% off 50 of Indigo's best-selling titles both in-store and online. "Black Friday is the sale that Canadians are waiting for," said Kirsten Chapman, CMO and EVP Digital at Indigo. "And because books make the best gifts, for the first time ever, every single book in-store will be on sale."
But if you're feeling slightly overwhelmed by everyone on your Christmas list (or by the gifts you promised to give yourself 😝 ), the store has divided its promotions among the hottest tech trends, exclusive Indigo-designed lifestyle products, and everything else non-book related available at Indigo, like the must-have S'well water bottles, Kobo's (for you e-reader fans), and Fitbits!
Even though these amazing deals end Sunday, Indigo will be surprising fans with its Cyber Monday sale on its website on November 27, which you can check out here.