Canopy Growth Corp. has announced that the Ontario cannabis producer is partnering with Martha Stewart in the development of their newest line of products. According to CTV News, the celebrity homemaker will be joining the cannabis company as a product advisor, lending her extensive knowledge of consumer products to the rapidly-expanding cannabis industry.
The partnership between Canopy Growth and Martha Stewart will be focused on hemp-derived CBD products for both human and animal consumer markets.
Stewart currently co-hosts the reality TV show, Martha & Snoop’s Potluck Dinner Party, alongside Snoop Dogg, who happens to also be engaged in a partnership with Canopy Growth. According to The Ottawa Citizen, Snoop’s licensing agreement with Canopy Growth is responsible for the “Leafs by Snoop” brand of marijuana products, targeted to medical marijuana patients.
In a company press release, Stewart stated “I am delighted to establish this partnership with Canopy Growth and share with them the knowledge I have gained after years of experience in the subject of living. I’m especially looking forward to our first collaboration together, which will offer sensible products for people’s beloved pets.”
Canopy Growth Corp remains one of Canada's largest cannabis producers for medical and recreational use. It has recently announced its intention to invest up to $150 million in a "hemp industrial park" in New York State, based on findings from CTV News.
Bruce Linton, Canopy Growth's CEO, has referred to Martha Stewart as a "one of a kind" creative partner, "As soon as you hear the name Martha, you know exactly who we’re talking about."
"Martha is one of a kind and I am so excited to be able to work alongside this icon to sharpen our CBD product offerings across categories from human to animal." A product developed specifically for pets and other companion animals will be the partnership’s first product, reports The Ottawa Citizen.