Despite Toronto's first annual Poutine Fest ending yesterday, Smoke's Poutine isn't done waging war.
The festival, which ran in Yonge and Dundas Square this past weekend featured poutine trucks and booths from all over, but the popular chain, Smoke's didn't have a booth there. Instead they showed up on the first day of the festival with flyer's promoting their own $3 poutine deal. Poutine Fest wasn't having any of it and issued a cease and desist, ordering Smoke's to stop. And so the poutine war began.
How is it fake news? Your PR guy sent us this letter directly.— Lauren O'Neil (@laurenonizzle) May 25, 2018
According to Poutine Fest the flyers from Smoke's contained identical graphics to the official Poutine Fest logo, as the cease and desist reads, "the flyers are designed to intentionally misrepresent an affiliation with The Toronto Poutine Fest" and that's why we fired back with the official orders to stop.
While Smoke's employees stopped distributing the flyers around the festival, they kept the promotion running, offering $3 poutine all weekend.
Smoke's Poutine has kept the gravy train rolling though, offering Torontonians free poutine this afternoon from 2 PM-5 PM at some of their Toronto locations - Adelaide, Queen and Dundas - in a move to win not only the heart's and stomachs of customers, but also the poutine war.
Despite the drama, Jennifer Salazar, a local Smoke's franchisee has said they are interested in being involved with the Toronto Poutine Fest in the future.