One pissed off commuter (and creative genius) recreated the TTC's own ad campaign to call them out about everything from increased fares to poor service. The ads are a parody of the TTC's "You Said It" campaign about subway etiquette, which launched last year. So far, the imitation ads have been spotted at Dundas, Bloor and Union stations.
One of them reads, "If the #TTC raises the fares, I would have to hitchhike to school." Another one calls out subway delays and at the bottom it says, "Please get your sh*t together, and be on time." Ouch.
Remember the TTC “you said” it courtesy campaign of 2017? It appears a Guerrilla Marketing blitz is firing back with posters of their own. These were found at Dundas station as a TTC employee was taking them down. More ahead @CityNews pic.twitter.com/gF4VnwaeAe— Adrian Ghobrial (@CityAdrian) April 5, 2018
But, the TTC wasn't amused by the appropriation of their ads. In fact, they referred to it as "vandalism," and they'll be reviewing surveillance videos to track down the person responsible. In one video, a TTC employee is seen scraping off the posters at Dundas station.
We assume that the TTC is going to be extra careful in making sure that the vandal doesn't strike again.