Photo cred - susana_199

February 26th, 2015 saw the launch of everyone's new favourite social app, Hinge, in Toronto. After first launching in the US in 2013, New York media have already called it "a classier take on Tinder," so take that as you will.

The aim of Hinge, available now on iOS and Android, is to make online dating more natural by connecting you with friends of friends. The company did some research and discovered the staggering fact that Torontonians are only meeting 3% of their friends' friends naturally, which is kind of insane and sad but not so strange in today's digital age.

Unlike, other dating apps that are popular across Toronto that match users based on location, Hinge shows you only people who are in someway connected to you socially. Profiles display validated information such as full name, workplace, education and friends that you have in common. Easily meet the people your friends know, but haven't introduced you to yet.  Because friends should not let friends date randos.

The new app allows you to be picky by only showing you people who run in your social circles, It's accountable because profiles are validated and cannot be left in the hands of creepers, and the trust is there because you're free to get the skinny on your match through friends making you feel safer and more comfortable about meeting up with someone IRL.

Essentially, the vibe is meant to feel more like meeting someone the old fashioned way, say at a mutual friends wedding or at a dinner party hosted by your college roommate, all things which unfortunately do not seem to happen anymore.

Want to know more? The first 25 people to download the app and register here will be added to my guest list for the launch party, including open bar, tonight at The Hoxton! See you there.

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