Flawless by Friday, a Canadian skincare brand known for their five-day face treatments and Asian-inspired gel masks, are launching an all-new makeup collection next week. On June 7th, you'll be able to find all 22 of their new makeup products online, or at their pop-up shop at Yorkdale Shopping Centre in Toronto.
The creators of Flawless by Friday say that their goal for the makeup line is to provide a "paint-by-numbers experience," helping you achieve your best face quickly, easily, and for a super affordable price.
Flawless by Friday will be bringing the experience to life in the Concept space at Yorkdale Mall. The pop up event, called Concept 0.6 x Flawless by Friday, launches on June 7th and runs until July 31st. For $30, visitors can experience the Flawless in 15 Fast Beauty Bar - a curated digital experience to virtually try-on the makeup, followed by a fifteen-minute application with an experienced artist.
Visitors to the beauty bar will get to choose one of four makeup looks from the new collection for their 15-minute application. Products will be available for purchase on site, along with 47 other brands who will have their products for sale on a rotating basis during the pop-up. All the brands that will be at the event are Canadian-based and female-run.
According to Brittny Robins, the founder and CEO of Flawless by Friday, the purpose of the event is "to give these incredible female entrepreneurs a platform in order to show their products and get noticed."
The first instalment of the collection will also be available for purchase on their website. It will include eyeshadow and face palettes, false eyelashes, makeup brushes and lipsticks. More products from their makeup line will become available over the next six months.
Source: Elle Canada