Ticketmaster definitely hasn't been everyone's favourite ticket distributor these past few years. From hiking up prices to constantly "selling out" within minutes of going live with a full venue worth of tickets, they've had their fair share of controversy.
Though nobody was expecting the level of trickery used by the company after they were exposed earlier this week for using shady tactics and networks of scalpers to purposely trick their customers into paying inflated ticket prices.
It was discovered earlier this week that Ticketmaster would change seat prices constantly, release only a percentage of tickets on general sale day, or even double dip on their service fees through their resale ticket program in order to milk their customers for every cent they could get out of them.
Ticketmaster is manipulating prices and profiting from the scalping of its own tickets. Just check out 'dynamic pricing' by the world's biggest box office's for Saturday's bruno Mars show in Toronto. Investigation by @CBCNews and @TorontoStar https://t.co/p7PU1iFHAI pic.twitter.com/7nQPDPHKR1— dave seglins (@cbcdaveseglins) September 18, 2018
Going even further, it was discovered at a convention from Ticketmaster representative's own mouths that the company doesn't care where resellers get their tickets. They only care that they are resold through their resale program, rather than competitor programs - exposing the harsh truth that Ticketmaster really doesn't care about their customers.
Since then the company has finally responded 4 days after the news hit the media cycle:
“It is categorically untrue that Ticketmaster has any program in place to enable resellers to acquire large volumes of tickets at the expense of consumers. Ticketmaster’s Seller Code of Conduct specifically prohibits resellers from purchasing tickets that exceed the posted ticket limit for an event. In addition, our policy also prohibits the creation of fictitious user accounts for the purpose of circumventing ticket limit detection in order to amass tickets intended for resale.
A recent CBC story found that an employee of Ticketmaster’s resale division acknowledged being aware of some resellers having as many as 200 TradeDesk accounts for this purpose. We do not condone the statements made by the employee as the conduct described clearly violates our terms of service.
The company had already begun an internal review of our professional reseller accounts and employee practices to ensure that our policies are being upheld by all stakeholders. Moving forward we will be putting additional measures in place to proactively monitor for this type of inappropriate activity.”
Though the statement claims Ticketmaster has no knowledge of the scalper network and no set tactics to hike prices for customers, most fans aren't buying it. Especially considering earlier this year the company was bold enough to announce a new pricing model for events that would involve ticket spikes in relation to how popular the event in question was on the site.
With Ticketmaster being as bold as to admit that model publicly, many fans aren't surprised the company was doing other shifty things to hike prices further behind people's backs. Especially considering they actively decided to avoid commenting on those tactics in their statement.
Source: The Toronto Star