In what could possibly be the most unusual (and awesome) ad campaign that Toronto has ever seen, Taco Bell is determined to prove to Canadians that "everything is better with nacho cheese." To put their claim to the test, Taco Bell is erecting a billboard in Toronto that will literally dispense nacho cheese.
In their news release this morning, Taco Bell encourages people to bring any snack they want to get "the ultimate nacho cheese upgrade". They claim that even a piece of fruit or a salad will taste better smothered in zesty, gooey nacho cheese. And the only way to find out is to try it for yourself.
Taco Bell says that visitors will be served on a first come, first serve basis. Nacho chips aren't provided, but the cheese supply is unlimited.
The billboard is also being used to promote Taco Bell's new menu addition, the Naked Chicken Chalupa - a chalupa with a crispy marinated chicken shell and stuffed with nacho cheese. Here's a photo:
"The Cheesiest Billboard" will make its debut for one day only, from 11:30 AM to 2:30 PM on Saturday, January 19th. You'll be able to find it right next to Taco Bell's flagship location at 482 Queen Street West.