Photo cred - The Star

The public safety messages you're used to seeing as you drive through the Don Valley Parkway or the Gardiner Expressway generally have the same theme: drive responsibly. The tone they have used in the past has always been pretty authoritative, but as of this fall, things have been a bit different.

The signs people have been seeing have been gentler. Instead of directives like "Stay alert," you're more likely to see signs saying things like, "someone loves you, drive safe";  "your life matters, don't speed"; and "be cautious, life is precious." Torontonians have been enjoying them so much that probably for the first time ever, the staff at the traffic operations centre have actually been getting feedback emails. People just felt like letting them know how much they appreciated the signs.


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