Toronto is changing stadium names left, right, and center. Just last week the Air Canada Centre became the Scotiabank Arena and let's be honest even though it happened years ago, people still aren't over the Skydome becoming the Roger's Centre.
Well, now another arena has joined the list for name changes. The Ricoh Coliseum has a new name and it's a bit of a tongue twister.
The arena is now going to be known as the Coca-Cola Coliseum. This new name is going to take some getting used to for people, not only because we can be stubborn about name changes (shoutout for the Skydome) but also because the three Cs are much trickier to say.
We feel sorry for the announcers at the Toronto Marlie's games, who are now going to have to master this tricky alliteration since the Coliseum is home to the junior hockey team.
The name change is the result of a ten-year naming deal between Maple Leaf Sports And Entertainment and Coca-Cola, who now own the naming rights to the building.
Coca-Cola has deep seated roots in Toronto, with our first bottling plant opening in the west end in 1906! We are thrilled to be partnering with MLSE to continue our support for the community & are excited to introduce you to the new Coca-Cola Coliseum! https://t.co/4HT89RfnBd— The Coca-Cola Co. CA (@CocaColaCo_ca) July 11, 2018
Coca-Cola is obviously excited about the deal and shared through their Canadian Twitter account that they are happy to return to the community given their deep roots in the city.
According to Coca-Cola, their first bottling plant was in Toronto way back in 1906.