Move over, Uber. There's a newer, hotter taxi service in Toronto now.
Lyft, the mighty contender and competitor of Uber, is officially launching in Toronto for the first time tomorrow.
Hailing from San Francisco, this ride-hailing service is like Uber's cool cousin while still offering all of the great advantages Uber has to offer... and then some.
Since it's inception in 2012, the ride service has been available in the U.S. only. And now that it's decided to expand to other markets, it chose to tackle Toronto as it's first non-American to call home.
Lyft's president and co-founder, John Zimmer, told The Star, "We see [Toronto] as a world-class city. It will likely become one of our top five markets overall. We expect that to happen, and we see it as a city that really shares the values that we have at Lyft — focusing on people taking care of people, treating people well, treating people with mutual respect and promoting both inclusion and diversity."
So what can locals of the GTA expect when the app launches in Toronto for the first time? Lyft will be offering five different service options for riders, including regular vehicles for up to four passengers, a Plus service that can accommodate six people, as well as luxury car options.
According to a press release from Lyft, Marcus Stroman, the star pitcher from the Toronto Blue Jays, will be the first person to take a Lyft ride in Toronto.
As part of the tech company's huge philanthropic initiatives and partnerships, the ride service will be partnering with Toronto's SickKids Foundation after its official launch in the city tomorrow.