Dove is taking a leap in the direction of environmental action with the announcement of its newest plastic reduction initiative. Their goal is to reduce 20,500 tonnes of plastic waste globally per year, and they will be doing so by eliminating plastic packaging for their soap bars and using 100% recycled plastic bottles. Dove products will be making other huge changes such as introducing refillable deodorant sticks, which is also part of their aim to reduce plastic waste. It is one of the biggest known plastic reduction plans in the beauty industry so far, according to the news release. The goal is to create a system in which plastics will be circulated instead of just used once. They will also be eliminating single-use plastics wherever possible, starting with their soap bars. The bars are expected to be globally free of plastic packaging by the end of the year. Unilever, the company that owns Dove, is working on developing another material to package the soaps with, although it has not yet been disclosed what the alternative packaging will be made of. They are still working on finding an alternative to bottle caps and pumps, as recycled plastic material is currently not a feasible option for those parts.
Unilever's website says that the amount of plastic that this will save will be enough to circle the Earth 2.7 times. The plastic waste initiative is operating on a long-term, five-year plan in order to make this a long-standing project at Dove as well as at Unilever. They aim to collect and process more plastic than they produce. Unilever's goal is to reduce plastic consumption by 100,000 tonnes by 2025. Check out what the new deodorant they are prepping will look like. It is unlike any other stick we've seen.
The stick will be more compact and is expected to come with refillable cartridges so that you don't have to throw away the whole stick every time. A release date for this product has not yet been announced. Dove's website says that there have been about 8.3 billion tonnes of plastic waste created on Earth, which is mostly thrown out. An estimated 12 billion tonnes will be in landfills or discarded in our natural environment by the year 2050.
“We are passionately committed to being one of the brands making the biggest impact against plastic waste. We know we’re not perfect, but we can’t afford to wait. We’re working to have the biggest positive impact we can, as quickly as we can, and empowering others to do the same,” said Dove Global Skin Cleansing Vice President, Marcela Melero.