The sea of Beyond Meat options in Canada is swelling further. Popular USA fast-food chain Carl's Jr. is becoming the latest to tip their toes into the market north of the border, and the Carl's Jr. Beyond Meat Canada launch kicks in on Wednesday. Participating locations will be offering buy-one-get-one-free Beyond Famous Star burgers for one week, Sept. 9 through Sept. 15.
Recent times have seen Beyond Meat explode onto the scene in Canada. Tim Hortons and A&W released their own lines, which Narcity took the time to compare. Beyond Meat bacon may be arriving shortly. And even 7-Eleven has got in on the act.
Now, though, it's the turn of another American staple. Carl's Jr. is twisting on its already established Famous Star burger to provide western Canadians with another option!
"After the wild success of the Beyond Famous Star in our U.S. Carl's Jr. locations and hearing consumer feedback and demand for a plant-based option at our Canada locations, we knew it was the perfect time to add the Beyond Famous Star to our menu internationally," said Mike Woida, President, International of CKE Restaurants in a press release sent to Narcity.
"As market leaders in the plant-based category, we are thrilled to partner with Beyond Meat to deliver one of the most craveable burger options that is cooked and flavoured by fire."
The burger will include a 100-percent, plant-based Beyond Meat patty containing 20 grams of protein and lower saturated fat than beef. It will be topped off with melted American cheese, lettuce, tomato, sliced onions, dill pickles, special sauce, and mayo and served on a seeded bun.
To promote the move, and to show its Canadian customers what it has to offer, Carl's Jr. will offer Beyond Famous Star burgers for buy-one-get-one-free from Sept. 9 to Sept. 15 at participating locations.
According to a press release sent to Narcity, this scheme is Carl's Jr.'s first expansion of the Beyond Meat product into an international market.
Unfortunately, though, this won't be much use to any Canadians based east of Saskatchewan. The chain's website states that Carl's Jr. currently operates 32 locations in Canada but those are spread across only British Columbia, Alberta, and Saskatchewan.
Carl's Jr. is headquartered in Franklin, Tenn., and the Canadian head office is in Vancouver. The chain's first north-of-the-border location opened in fellow B.C. city Kelowna in 2011.*
*This article has been updated.