It seems that Yeezus, aka Kanye West is branching into new ventures. You would think that a rapper with a  booming clothing and sneaker line would be a little occupied. Not to mention he's married to a Kardashian and has two cute kiddies to run after. Kanye never ceases to amaze us with his creativity and we are fortunate enough to be privy to his everyday antics but this new venture had us reading the title twice.

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It seems that Ye has taken on a new project similar to that of his sister-in-law, Kylie Jenner: makeup. While we don't have all the details, what we do know is that he'll be calling it DONDA, after his late mother. It seems that he has already launched an application for the products and it will put him in direct competition with pretty much his wife's whole family since the 3 Kardashian sisters have their own beauty product line called Kardashian Beauty and of course there's KYLIE Cosmetics. Can we expect DONDA matte lipsticks, foundations, concealers, eye shadow palettes, hightlighters? Well we hope so.

What are your thoughts on Kanye's new beauty venture?