We all want to look our best walking down the streets of YEG. And some of us want clothing that is unique and/or more representative of our city (supporting a local business FTW). Plus, buying from local brands/ boutiques helps set you apart from the horde of other millennials all wearing slightly different versions of the exact same thing.

Thankfully, there are a lot of Edmonton-based boutiques or brands that carry clothing with some added character and home-grown love. If you haven’t already, these are just some of the many Edmonton-based brands/ stores to check out.

Note: I chose boutiques/brands/ e-commerce stores that have a lot of clothing options. There’s a tonne of local brands/boutiques not listed that specialize in shoes (without clothing options), accessories, jewelry, interior design, skincare etc., which I highly suggest you check out as well. Also, some of the "bigger" brands i.e. Oak and Fort (now has a few stores throughout the country) were included because they started in Edmonton.


Apollo Originals // Online (with pop-up shops)

via @suitsbycurtiseliot

Suits by Curtis Eliot //10072 JASPER AVE #239 (Scotia Place)

via @workhallstudio

Workhall //10130 100 St NW (more than one location)

via @wavyish

Wavyish // Online


Gravitypope // 8222 Gateway Blvd (more than one location)

via @sogboutique

Shades of Grey (SOG) Boutique // 10116 124 St NW

via @marloweyeg

Marlowe Boutique // 10708 82 Ave NW

via @shopnewclassics

New Classics Studio  // Online

via @annmsshop

ANNMS // 10355 82 Ave NW #200

via @lemonsandsteel

Lemons & Steel // Online (with pop-up shops)


Proper Clothing and Apparel  // 100 43 St Thomas St, St. Albert

via @theavenueclothingco

The Avenue Clothing Co. // 10344 82 Ave NW

via @thatgirlofbandb

Black & Bold // 10826 124 St NW

via @nu2youfashions

Nu2You Fashion Boutique (Consignment Store) // 7510 Gateway Blvd

via @noulonwhyte

Noul On Whyte (formerly known as Loft 82) // 8213 104 St NW

via @thehelmclothing

The Helm Clothing // 10125 104 St NW

via @oakandfort

Oak + Fort // 5015 111 St NW #19 (Southgate Centre)

via @karmasbtq

Karma's Boutique // 264 91 ST SW

via @refineryclothingco

Refinery Clothing Co. // 14263 23 Ave NW


Blu's // 10180 101 St NW (2nd floor-Manulife Place; more than one location)

via @hotdameclothing

Hot Dame Clothing // Online

via @hipstagramlul

Derks Formals // 8109 102 St NW (more than one location)

via @nationgear

Nation Gear // Online

via @madathelabel

Mada Boutique // Online

via @originalapparelcollections

Original Apparel // 8241 104 St NW

via @retroglamclothing

Rowena (RetroGlam Clothing) // 10544A Whyte Ave

via @missbossyeg

Miss Boss // 10120 124 St

via @elevateyeg

Elevate Activewear // 14251 23 Ave NW

via @jillysboutique

Jilly's Boutique // 14227 23 Ave NW

via @flannelfoxes

Flannel Foxes // Online

via @ibelievefit

Believe Fit // 2939 Ellwood Dr SW

via @thedressmakerac

The Dressmaker // Online

via @keylimeathleticwear

Keylime Athleticwear //3803 Calgary Trail NW (more than one location)

via @yellowhouseconsignment

Yellow House Consignment // 3668 Atkinson Loop SW

via @eveandenoch

Eve and Enoch Apparel // Online (available in some Edmonton boutiques)

via @moltisanticlothing

Moltisanti Clothing // Southgate Centre, 5015 111 St NW

via @princessaliasboutique

Princess Alia's Boutique // 9034 132 Ave

via @importbible

Import Bible // Online

via @salgadofenwick

Salgado Fenwick // 10842 124 St NW


Kimder // Online

via @kellywollfboutique

C'est Sera  + Revolution Sole // 8239 104 St NW

via @divdec

Divine Decadence // 10760 82 Ave NW

via @marsandvenusemporium

Mars and Venus // 10328 82 Ave

via @thejunquecellar

Junque Cellar // 10442 82 Ave

via @vespucciedmonton

Vespucci Consignment // 12529 - 102nd Ave

via @jtpeartree

Pear Tree // 12525 102 Ave NW

via @redribbonboutique

Red Ribbon Boutique // 12505 102 Ave NW

via @cloudninepjs

Cloud Nine Pajamas // 12511 102 Ave NW

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