48 Unreal Edmonton Brands/Shops That Will Give You Serious Fashion Goals
YEG fashion 101

We all want to look our best walking down the streets of YEG. And some of us want clothing that is unique and/or more representative of our city (supporting a local business FTW). Plus, buying from local brands/ boutiques helps set you apart from the horde of other millennials all wearing slightly different versions of the exact same thing.
Thankfully, there are a lot of Edmonton-based boutiques or brands that carry clothing with some added character and home-grown love. If you haven’t already, these are just some of the many Edmonton-based brands/ stores to check out.
Note: I chose boutiques/brands/ e-commerce stores that have a lot of clothing options. There’s a tonne of local brands/boutiques not listed that specialize in shoes (without clothing options), accessories, jewelry, interior design, skincare etc., which I highly suggest you check out as well. Also, some of the "bigger" brands i.e. Oak and Fort (now has a few stores throughout the country) were included because they started in Edmonton.
https://www.instagram.com/p/BKj6NFHhUgB/?taken-by=apollo_originals
Apollo Originals // Online (with pop-up shops)
Suits by Curtis Eliot //10072 JASPER AVE #239 (Scotia Place)
Workhall //10130 100 St NW (more than one location)
Wavyish // Online
https://www.instagram.com/p/BLaTPcAg_jl/?taken-by=gravitypope_shop
Gravitypope // 8222 Gateway Blvd (more than one location)
Shades of Grey (SOG) Boutique // 10116 124 St NW
Marlowe Boutique // 10708 82 Ave NW
New Classics Studio // Online
ANNMS // 10355 82 Ave NW #200
Lemons & Steel // Online (with pop-up shops)
https://www.instagram.com/p/BK4MWwthyUR/?taken-by=proper_clothes
Proper Clothing and Apparel // 100 43 St Thomas St, St. Albert
The Avenue Clothing Co. // 10344 82 Ave NW
Black & Bold // 10826 124 St NW
Nu2You Fashion Boutique (Consignment Store) // 7510 Gateway Blvd
Noul On Whyte (formerly known as Loft 82) // 8213 104 St NW
The Helm Clothing // 10125 104 St NW
Oak + Fort // 5015 111 St NW #19 (Southgate Centre)
Karma's Boutique // 264 91 ST SW
Refinery Clothing Co. // 14263 23 Ave NW
https://www.instagram.com/p/BLmEQLlAoFD/?taken-by=blus_edmonton
Blu's // 10180 101 St NW (2nd floor-Manulife Place; more than one location)
Hot Dame Clothing // Online
Derks Formals // 8109 102 St NW (more than one location)
Nation Gear // Online
Mada Boutique // Online
via @originalapparelcollections
Original Apparel // 8241 104 St NW
Rowena (RetroGlam Clothing) // 10544A Whyte Ave
Miss Boss // 10120 124 St
Elevate Activewear // 14251 23 Ave NW
Jilly's Boutique // 14227 23 Ave NW
Flannel Foxes // Online
Believe Fit // 2939 Ellwood Dr SW
The Dressmaker // Online
Keylime Athleticwear //3803 Calgary Trail NW (more than one location)
Yellow House Consignment // 3668 Atkinson Loop SW
Eve and Enoch Apparel // Online (available in some Edmonton boutiques)
Moltisanti Clothing // Southgate Centre, 5015 111 St NW
Princess Alia's Boutique // 9034 132 Ave
Import Bible // Online
Salgado Fenwick // 10842 124 St NW
https://www.instagram.com/p/BLyyGmGhfP6/?taken-by=kimder.inc