We all want to look our best walking down the streets of YEG. And some of us want clothing that is unique and/or more representative of our city (supporting a local business FTW). Plus, buying from local brands/ boutiques helps set you apart from the horde of other millennials all wearing slightly different versions of the exact same thing.

Thankfully, there are a lot of Edmonton-based boutiques or brands that carry clothing with some added character and home-grown love. If you haven’t already, these are just some of the many Edmonton-based brands/ stores to check out.

Note: I chose boutiques/brands/ e-commerce stores that have a lot of clothing options. There’s a tonne of local brands/boutiques not listed that specialize in shoes (without clothing options), accessories, jewelry, interior design, skincare etc., which I highly suggest you check out as well. Also, some of the "bigger" brands i.e. Oak and Fort (now has a few stores throughout the country) were included because they started in Edmonton.

https://www.instagram.com/p/BKj6NFHhUgB/?taken-by=apollo_originals

Apollo Originals // Online (with pop-up shops)


via @suitsbycurtiseliot

Suits by Curtis Eliot //10072 JASPER AVE #239 (Scotia Place)


via @workhallstudio

Workhall //10130 100 St NW (more than one location)


via @wavyish

Wavyish // Online


https://www.instagram.com/p/BLaTPcAg_jl/?taken-by=gravitypope_shop

Gravitypope // 8222 Gateway Blvd (more than one location)


via @sogboutique

Shades of Grey (SOG) Boutique // 10116 124 St NW


via @marloweyeg

Marlowe Boutique // 10708 82 Ave NW


via @shopnewclassics

New Classics Studio  // Online


via @annmsshop

ANNMS // 10355 82 Ave NW #200


via @lemonsandsteel

Lemons & Steel // Online (with pop-up shops)


https://www.instagram.com/p/BK4MWwthyUR/?taken-by=proper_clothes

Proper Clothing and Apparel  // 100 43 St Thomas St, St. Albert


via @theavenueclothingco

The Avenue Clothing Co. // 10344 82 Ave NW


via @thatgirlofbandb

Black & Bold // 10826 124 St NW


via @nu2youfashions

Nu2You Fashion Boutique (Consignment Store) // 7510 Gateway Blvd


via @noulonwhyte

Noul On Whyte (formerly known as Loft 82) // 8213 104 St NW


via @thehelmclothing

The Helm Clothing // 10125 104 St NW


via @oakandfort

Oak + Fort // 5015 111 St NW #19 (Southgate Centre)


via @karmasbtq

Karma's Boutique // 264 91 ST SW


via @refineryclothingco

Refinery Clothing Co. // 14263 23 Ave NW


https://www.instagram.com/p/BLmEQLlAoFD/?taken-by=blus_edmonton

Blu's // 10180 101 St NW (2nd floor-Manulife Place; more than one location)


via @hotdameclothing

Hot Dame Clothing // Online


via @hipstagramlul

Derks Formals // 8109 102 St NW (more than one location)


via @nationgear

Nation Gear // Online


via @madathelabel

Mada Boutique // Online


via @originalapparelcollections

Original Apparel // 8241 104 St NW


via @retroglamclothing

Rowena (RetroGlam Clothing) // 10544A Whyte Ave


via @missbossyeg

Miss Boss // 10120 124 St


via @elevateyeg

Elevate Activewear // 14251 23 Ave NW


via @jillysboutique

Jilly's Boutique // 14227 23 Ave NW


via @flannelfoxes

Flannel Foxes // Online


via @ibelievefit

Believe Fit // 2939 Ellwood Dr SW


via @thedressmakerac

The Dressmaker // Online


via @keylimeathleticwear

Keylime Athleticwear //3803 Calgary Trail NW (more than one location)


via @yellowhouseconsignment

Yellow House Consignment // 3668 Atkinson Loop SW


via @eveandenoch

Eve and Enoch Apparel // Online (available in some Edmonton boutiques)


via @moltisanticlothing

Moltisanti Clothing // Southgate Centre, 5015 111 St NW


via @princessaliasboutique

Princess Alia's Boutique // 9034 132 Ave


via @importbible

Import Bible // Online


via @salgadofenwick

Salgado Fenwick // 10842 124 St NW


https://www.instagram.com/p/BLyyGmGhfP6/?taken-by=kimder.inc

Kimder // Online


via @kellywollfboutique

C'est Sera  + Revolution Sole // 8239 104 St NW


via @divdec

Divine Decadence // 10760 82 Ave NW


via @marsandvenusemporium

Mars and Venus // 10328 82 Ave


via @thejunquecellar

Junque Cellar // 10442 82 Ave


via @vespucciedmonton

Vespucci Consignment // 12529 - 102nd Ave


via @jtpeartree

Pear Tree // 12525 102 Ave NW


via @redribbonboutique

Red Ribbon Boutique // 12505 102 Ave NW


via @cloudninepjs

Cloud Nine Pajamas // 12511 102 Ave NW

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