After sales and profits fell at Tim Hortons in the last quarter, the Canadian company has confirmed that they’ll be taking things back to basics in 2020. Their first step will be to improve their hot drinks by introducing fresh coffee brewers and offering low-fat and plant-based milk options. Tim Hortons' milk alternatives will soon include skim milk, as well as almond milk. The coffee shop’s parent company Restaurant Brands International Inc. (RBI) have made plans to take the chain back to their roots, after experiencing the slump in sales. In a conference call with analysts on Monday, CEO Jose Cil explained, “At Tim Hortons, our performance did not reflect the incredible power of our brand.” “It is clear that we have a large opportunity to refocus on our founding values and what has made us famous with our guests over the years, which will be the basis for our plan in 2020," Cil added. The Canadian brand intends to kick-off their new approach by improving the quality of their coffee. According to The Canadian Press via Global News, this will start with fresh coffee brewers for more consistent quality, and a greater number of milk options for customers. Both almond milk and skim milk are expected to be added to the menu this spring. View this post on Instagram Today is #NationalCoffeeDay! Enjoy a free coffee when you make an eligible mobile order using the Tim Hortons app today ☕️ Further terms and conditions apply. . . . . . Complete a purchase that is greater than $0.50 CAD (excluding taxes, and including discounts) on either September 28 or 29, 2019 using the Tims Rewards app to receive a National Coffee Day reward (can be redeemed for an eligible beverage or baked good). Limit of one (1) eligible purchase per person per day (i.e. respectively on 28th and 29th) for a total limit of 2 National Coffee Day rewards per person. Limit of 5 Tims rewards (across all types of rewards) at any given time in connection with the National Coffee Day offer. Allow 24-60 hours after an eligible purchase to receive the National Coffee Day Offer reward. Further terms and conditions apply – see https://timhortons.com/timsrewards/terms-conditions/ for full offer details. A post shared by Tim Hortons (@timhortons) on Sep 29, 2019 at 4:00am PDT Cil further explained, “These adjustments may seem basic, but that’s the point: being the absolute best at the basics that we’re already famous for.” In addition to new coffee combinations, the donut chain also intends to improve the quality of some of their breakfast options. Most notably, the bacon used in their sandwiches. They also have plans to update their drive-thru boards, so that menus in all locations will be digital. Finally, the company has also made plans to improve their loyalty program, rewarding customers based on points, rather than the number of visits. "Clearly we strayed from these core values." Restaurant Brands' CEO acknowledges mistakes were made at Tim Hortons. He points to five "informal" founding values at Timmies, including "value for money" and "freshness and quality"— Paige Ellis (@paigesellis) February 10, 2020 Without explicitly referencing Beyond Meat, which it recently wiped from its menu, CEO of Tim Hortons parent company says its recent menu innovation "lacked focus" and "strayed too far" from its core business.— Paige Ellis (@paigesellis) February 10, 2020 In a tweet on Monday, BNN Bloomberg reporter Paige Ellis wrote, “Without explicitly referencing Beyond Meat, which it recently wiped from its menu, CEO of Tim Hortons parent company says its recent menu innovation 'lacked focus' and 'strayed too far' from its core business.” This comes after Tim Hortons officially axed their remaining Beyond Meat products across Canada. When the menu items were first introduced back in 2019, some people on social media suggested that the brand was having “an identity crisis.” View this post on Instagram The road ahead looks much better with an Iced Coffee from Tim Hortons® in your hand. Get yours, then get moving! A post shared by Tim Hortons US (@timhortonsus) on Aug 31, 2018 at 4:02am PDT While vegans and vegetarians may have been disappointed with the removal of Tims' Beyond Meat products, there's good news on the horizon. A long-awaited milk alternative is on the way!
