McDonald's & An Alberta Restaurant Are In An Epic Filet 'O Fish Fight
And their response was hysterical.
A small restaurant in Alberta is in hot water with McDonald's because of its hilarious sandwich name. Edmonton's Woodshed Burgers received a cease and desist notice from McDonald's on Wednesday because of their rendition of the fish fillet, which the restaurant named the "Effing Filet O' Fish." The McDonald's fish filet Alberta fight resulted in an epic response from the owner of Woodshed Burgers.
"So apparently someone's lawyers didn't like the name of our *Effing Seafoods Fillet o Fish* burger... We have promptly ceased the use of the name as requested and registered the trade name and renamed our burger the *Mc Effing Fish Fillet*" Woodshed Burgers wrote in an Instagram post on Wednesday. We spoke to Paul Shufelt, owner of Woodshed Burgers, to get the scoop on the whole situation.
Shufelt explained to Narcity that he woke up on October 16 with an email from one of his restaurant's managers letting him know that they had received something from a law firm in Calgary.
"There was some anxiety about why I’d be getting a letter from a lawyer," said Shufelt. “I gave it a read and my anxiety turned to laughter. I thought it was a little bit comical that a major company with, as they stated, over 36,000 restaurants worldwide, would be worried about a little 49-seat restaurant like us.”
After Shufelt read the cease and desist notice, he “took a deep breath, had a good laugh, called [his] lawyer, and came up with a plan." Their plan included the burger's new name, the "McEffing Fish Fillet."
"Our new name is a little bit tongue-in-cheek. Hopefully they take it light-heartedly. We’ll see!” said Shufelt.
In regards to the original name, "Effing Filet O' Fish," Paul Shufelt told us that the "Eff" in front is in tribute to the restaurant's seafood supplier, Effing Seafood. As for the Filet O' Fish part, it was also intended as a tribute. "The whole intent of the restaurant was to pay homage to the fast-food restaurants that have come before us. I don’t think anyone’s had more success with a fast-food fish burger than McDonald's."
In a message to Narcity about the disagreement, McDonald's wrote "McDonald’s takes intellectual property rights very seriously. Canadian trademark law requires a trademark owner to take steps to prevent the unauthorized use of its trademarks, regardless of who is using them, or risk losing the rights to those trademarks."
Looks like the McEffing Fish Fillet" in Edmonton today.isn't the only thing that's better political. Woodshed Burgers has trademarked their burger's new name and you can get your own "