Hudson's Bay's New '90s Stores Will Steal Your Whole Paycheque
Bring on all the feels!
Calling all '90s kids, it's time to revisit the decade and all the weirdly cool fashion and accessories it had to offer. Think chunky watches, Lip Smackers, bucket hats and more. Hudson's Bay's '90s pop up shops are all about nostalgia for the decade and just opened in three Canadian cities and online.
On February 21, the Canadian company launched the immersive '90s pop-up shops as part of its The Nostalgia Project.
There, you can get all the fashion and lifestyle items that made that decade so great like scrunchies, Champion sneakers, Lip Smacker chapsticks and so many more.
At the Montreal Downtown, Vancouver Downtown and Toronto Yorkdale, Sherway, and Queen Street locations, you can transport yourself back to your childhood and purchase some of the decade's most iconic items.
In each of these locations, the pop-ups are more than 1,000 square feet of tiered wire-mesh fixtures, floor-to-ceiling decals and mannequins with popular hairstyles from the era.
Since there are over 60 brands featured by The Nostalgia Project, prices vary depending on what you want to buy.
However, there are items for everyone, even if you're on a tight budget.
You can get a nostalgic pin of iconic '90s TV shows like Buffy the Vampire Slayer, Seinfeld and Friends for just $1.99.
For those who want to spend a bit more, they have an Obet bucket hat for $50 or a Fila cropped windbreaker for $110.
If you really want to splurge and celebrate the decade, Italian streetwear brand GCDS partnered with Jurassic Park and the result of the collab is a dress you can get for $1,590.
There are also other nostalgic pieces for sale like Rubik's cube games, Melissa Jellies shoes, rugby shirts, neon wall signs, Jelly Belly candies, Fila tennis skirts, and you can even get fanny packs and matching sweatsuits.
"The Nostalgia Project brings brands together that allow style seekers to reminisce while still offering them fresh up-and-coming designers that modernize the aesthetic," said Tyler Franch, Hudson's Bay fashion director, in a news release.
At the pop-up locations, you can also take part in interactive beauty tutorials from MAC, customized jewellery pairings with Foxy and groove to the sounds from DJs.
This project also includes a collection from Capsule 98, which is an Instagram page turned podcast and website.
Designed exclusively with the Bay, there are clothes and accessories inspired by the costumes of iconic films from the decade.
From February 21 to March 9, the location on Queen Street in Toronto features a special window display with favourites from the collection and props that bring back the feel of the decade.
The Nostalgia Project will run in-store and online at the Bay's website through to April 2020 to satisfy all your '90s needs.