Anyone who has been collecting PC Optimum points for a while knows how valuable they can be. Unfortunately, that means they are also a great target for thieves. A new PC Optimum scam is attempting to gather account passwords, and customers are being warned not to fall for it.

The Loblaws loyalty card posted a message on their Facebook page to ensure that customers were warned about the scam, which involves sending out phishing texts.

The text messages read, "Our system indicates that your online account is inactive. To avoid losing your funds, confirm the account remains occupied." It then provides a link to a website with a URL that looks similar to the actual points members' site.

The website is designed to look like the landing page for the regular PC Optimum site. However, when people enter their login information, it gets sent to a third-party.

"Heads up PC Optimum members. We have been made aware that some of our members are receiving phishing texts, which are not legitimate and we are investigating further," the Facebook message from PC Optimum reads, "Please do not click any links or reply to with any personal information."

The points program also urged any customers who have entered their information on this fake website to immediately change their password.

Loblaw told CTV News that this type of scam doesn't specifically target PC Optimum users, but rather uses phone numbers registered with different systems to send out mass messages to people.

In response to a Facebook user who asked about verifying any PC Optimum Links, the company wrote, "if you have any doubts regarding an email, text, Social Media post or phone call you received from someone claiming they are from PC Optimum, please contact us immediately."

The company also stated that they do not close down accounts without consent or a request by the owner of the account.

Any message saying that a PC Optimum account will be closed due to inactivity is not legitimate.

This isn't the first time during the Holiday season that we are seeing these types of scams, so it's important to stay vigilant and be aware of where you're sending your personal information.

There are stories everywhere. If you spot a newsworthy event in your city, send us a message, photo, or video @NarcityCanada on Twitter and Instagram.

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