Over the weekend, something horrible happened at a Starbucks that sparked an entire movement to boycott the famous coffee company.

Last Thursday, two men of colour were sitting inside a Starbucks establishment in Philadelphia when they were racially profiled. The two men were sitting inside the cafe, waiting for their friend to arrive before giving their order.

From witness accounts the pair were just patiently waiting, not making a fuss or causing any problems. However, the Starbucks manager had interpreted them just waiting in the seating area as something else entirely. The manager called the local police on them for sitting in the cafe without ordering and as a result, they were arrested for trespassing.

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Sources at the scene say that this was 100% racial profiling, considering there was a Caucasian man that was sitting next to the witness for over 30 minutes that didn't make a purchase. There was also a jogger who came into the store merely to use the washroom, without making a purchase.

Another source reported that the men had been sitting quietly, minding their own business while they played on their phones. Now it's being reported that the two men were real estate developers waiting to meet their investor.

A video posted by Melissa DePino of the arrest has since gone viral.

Melissa addressed @Starbucks in the caption, stating "The police were called because these men hadn’t ordered anything. They were waiting for a friend to show up, who did as they were taken out in handcuffs for doing nothing. All the other white ppl are wondering why it’s never happened to us when we do the same thing."

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Now that the video has been shared all over the internet, people across the nation are calling on customers to boycott the brand.

Even though the Starbucks CEO Kevin Johnson delivered a personal apology on behalf of the company, people are still calling to boycott the mega-chain.

Via Starbucks Newsroom

Johnson issued an apology and then a follow-up message on the Starbucks Newsroom.

At the very least, Johnson made a note in the follow-up message that he would fix this problem. However, he did note that he would not be firing the manager who called the police and that he was going to take the blame for the incident as it is a "managerial issue".

Even though Johnson apologized to the two men in the incident, the Starbucks employees and the customers of Philadelphia, customers think it's too little too late.

Source: Fortune, Inc

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