Shoppers Drug Mart unveiled its first-ever Beauty Ice Palace - an enchanting pop-up ice palace - yesterday at Yonge and Dundas Square, and is celebrating bold beauty looks by offering free makeovers until 8:00 pm tonight! The Beauty Ice Palace is located directly across from Shoppers Drug Mart's Yonge and Dundas retail location, which opened up to the public last June, in the space that was previously occupied by the Hard Rock Cafe and Friar's Tavern.

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The Beauty Ice Palace event offers customers an opportunity to try out this year's most popular beauty trends - consisting of bright hues and bold lips - at their pop-up beauty station.

The social media campaign that has surrounded the event invites men and women alike to "step out of the cold and into some bold beauty looks."  Shoppers Drug Mart Beauty Experts are available throughout the event to educate customers on this season's hottest looks and trendiest products.

The pop-up castle also includes a live DJ, a hot chocolate bar, a cute and cozy chalet lounge, and free giveaways.  The venue also exhibits a gigantic 6-foot lipstick and makeup brush ice sculpture for Torontonians to snap some Insta-worthy photos with, as well as the glistening ice castle itself (a frozen palace that even Queen Elsa would be jealous of).

Across the street, Shoppers Drug Mart Yonge and Dundas retail store is offering a gift-giveaway with purchase when you spend $35.00 or more on beauty products today.  It's a beauty-filled event that you won't want to miss!

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READ ALSO: Shoppers Drug Mart Is Now Performing Cosmetic Dermatology Procedures In Toronto

“Shoppers Drug Mart created the Ice Palace to bring the hottest beauty trends of the season to life in a way that’s unexpected and engaging for Canadians,” says Megan Menard, senior manager, Shoppers Drug Mart.  “The Ice Palace invites consumers to ‘get bold in the cold,’ and try out a new, bold beauty look that’s perfect for 2019.”


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