Cellphone addicts, rejoice! Wind Mobile announced yesterday that it has inked an exclusive deal to bring its customers cell service in the TTC, even while they're underground. The service will be exclusive to Wind Mobile customers for a full year, at which point, hopefully, other cell providers will step up their game.

The service is going to come out in phases, with the Bloor, St George and Bay stations being equipped as of yesterday's launch. All downtown U stations should be ready before the start of the Pan Am games, and stations on the Bloor line are supposed to follow shortly after.

All stations are set to have service by 2017, at which point the plan is to install the necessary equipment to have service available between stations, in the tunnels. I don't know about you, but I think that this is pretty freakin' cool.

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