The Weeknd Launched His Album In Toronto In The Coolest Way Possible
Just another reason to love The Weeknd!
The Weekend has truly outdone himself with his album launch events popping up all around Toronto this past week. Toronto has always had a place in The Weekend's heart, mainly because he is a Scarborough native and his love for the city has not gone unnoticed.
Earlier this week it was announced that there would be a pop-up shop coming to our city. The Toronto pop-up shop also offered fans an extra day of shopping, a luxury that has not been offered in any other cities. Toronto is clearly stoked for this album release and a few devoted fans were featured in the Snapchat story!
Last night he also hosted a listening party for a select group of devoted fans, as well as unveiled his crazy installation on King St. West. For those of you looking to visit this art installation, you'll need to head to 540 King St W, right outside of Early Mercy. Don't forget to Snapchat it and use the weekends customized Starboy filter for extra fan points!
Also, don't forget to check out his latest music video!
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