Since the TTC announced this past February that they have lost $61 million worth of fares in 2018 due to fare evasion, they have been coming up with new methods to limit the number of people who sneak onto public transit for free. In their most recent attempts, TTC has released an ad campaign that targets fare evasion and reminds riders that they can get fined up to $425 if they skip out on paying their fare.\nThis ad comes after Metrolinx's announcement on fare evasion last week. Narcity reported that Metrolinx was changing their policies in an attempts to crack down on fare evasion. Among these new changes, they stated that they will now be implementing a 'zero-tolerance' strategy and first-time offenders could get a $100 fine without a warning.\nThey also announced that twelve new full-time Revenue Protection Officers will start conducting fare evasion checks throughout the Metrolinx lines starting on June 1 in attempts to catch fare evaders.\nTTC posted this new ad on their Twitter account earlier this morning. It showcases a TTC user hoping over the gate at one of the Toronto subway stations before the ad states, "Smile! You're on fare evader camera".\nThe end of the advertisement showcases a black screen informing the audience that if they don't pay their fare they can be charged up to $425.\nSince this advertisement has been released, a lot of Torontonians don't seem to be too pleased with it and many have actually taken to Twitter to state their opinions on the new ad.\nA lot of users are criticizing the way that the camera is located on the security footage that is shown in the ad, while others state there are better things the TTC can work towards instead of an advertisement.\nShouldn't the camera have been on the other side? This guy is coming off as the winner in this story.🙄— Anubha (@Anubha222) May 22, 2019\nIf the ttc cares about fare evasion bring back monthly printed ttc metro passes with the month and year printed on the pass itself that’s visible on the front of the card. Presto is horrible to use for riders with disabilities. Presto has ruined my experience taking ttc— Justin Davis (@JustinD23557212) May 22, 2019\nIf you focussed on giving us value for money, there wouldn’t be a problem. People will happily pay for excellent service— stargyal (@StarGyal20) May 22, 2019\nSo the camera identifies him from his rear end?— snow walker (@snowwalker13) May 22, 2019\nIf the ttc wasnt such a RIP off we wouldn't have so many fare evaders— Chris McLaren (@ChrisMc71787564) May 22, 2019\nShould have designed the glass metal barriers high enough to prevent this sort of thing— Jackie Chan (@jackiechan511) May 22, 2019\nView this post on Instagram black.white.red x TTC #ttc #torontotransitcommission #torontotransit #torontotransitphotography #yyz #toronto #ontario #canada🇨🇦 #blackwhitered #黑白紅 #ttcart #publictransit #subway #redchairs #blackandwhite #torontosubway A post shared by d (@d95290588) on May 18, 2019 at 2:21pm PDT\nWhile many Torontonians may hate the ad, the TTC announced it is running the campaign in attempts to limit the number of fare evaders that get a free ride on the TTC every year.\nTTC stated that this new advertisement will appear in TTC vehicles and stations. The video will also be on rotation on video screens on the subway platforms.\nSince the TTC has started to crack down on fare evasion, they have issued 4,549 tickets in the past two months to TTC transit riders who did not pay their fare.