'Sexy' is not a commonly-used adjective to describe Santa, but Yorkdale Shopping Centre's infamous rendition of good old St. Nick has gained immense popularity over the years since they started their Fashion Santa campaign several years ago, perfectly personified by the first Yorkdale Fashion Santa, Toronto-based model and Santa-lookalike, Paul Mason

via @paulmasonmodel

His appearances at one of Toronto's busiest shopping centres during the Christmas season drew crowds year after year, with plenty of ladies eager to have a seat on Santa's lap. 

But this year, a new Santa is in town to take on the proverbial Santa suit. And in true Yorkdale style and fashion, the new Santa for 2017 will NOT disappoint all of those shoppers hoping to get on his "nice" list. 

Meet the new 2017 Fashion Santa: 

Unveiled earlier this week as part of their 2017 holiday season campaign, the new fashion Santa appears to be a little younger and less grey than the Santas of yesteryear. 

With long flowing locks of silver and white, a glorious lush beard and the fashion swag of his predecessors, we're sure the new addition to the sexy-fashionable-Santa club will be welcomed with open arms by Toronto. 

Dressed with the iconic accents of red and the classic Santa combat boots, the 2017 Fashion Santa, named Jack Foley, is one of the sexiest yet. And with his long hair and rugged good looks, he definitely gives off that rock-and-roll edge not seen by previous Santas. 

And this year, Santa will be donning clothes by the likes of Gucci, Holt Renfrew, Monclear, Versace, Harry Rosen, Prada and Jimmy Choo, just to name a few. 

And best of all, Mr. Santa himself, who is actually a Toronto-based model from B&M Models, will be donating all fees for the campaign to SickKids Foundation. 

Santa will be accepting selfies and wish lists starting December 2nd. And when you visit Yorkdale on Saturday, December 2, from noon to 6 p.m., Yorkdale will donate $1 to SickKids Foundation for every selfie shared using #YorkdaleFashionSanta.

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