On Saturday, September 28, in front of hundreds of people in Burnaby, B.C. at a public NDP event, Rupi Kaur asked Canadians to vote for Jagmeet Singh as Prime Minister in the upcoming federal elections. The 26-year-old New York Times bestselling author and poet boasts an Instagram following of 3.7 million followers and is part of the NDP’s targeted digital campaign to get more votes with only 21 days left before the election.\n“It gives me the deepest honour to sit here before you today, and endorse my brother Jagmeet Singh as Canada’s next Prime Minister,” said a tearful Kaur as she sat in front of the NDP leader during a one-on-one conversation this weekend.\nKaur shared a personal story about being a “nobody” several years ago, as a teenager growing up in Ontario, and how Singh was the only one who believed in her talent and worth as a human being.\n“He made me feel seen,” said Kaur. The pair go way back and she's asking Canadians to vote for him in the upcoming election.\nEntering into the election campaign, the NDP was facing financial troubles and low standing in the House of Commons. In order to successfully run a full campaign on a low budget, the New Democrats had to borrow against its Ottawa headquarters building, and reduce the number of days that the party chartered a plane as a cost-saving measure.\nView this post on Instagram @jagmeetsingh makes people feel seen. i met him ten years ago when i first began performing poetry and became a community organizer. i remember how difficult it was for me to be in this new space where no one knew me. i constantly felt invisible. but jagmeet walked right up to me ten years ago and welcomed me with open arms. he made me feel seen. cause he truly believes we all deserve to be. that is his superpower. jagmeet isn’t interested in the shiniest person in the room. he’s interested in everybody. he’s interested in the people standing at the back of a room all by themselves. the ones who have a lot to say - but are too afraid to say it. or don’t have the platform to say it. whether you’re the person in the fancy suit running the show. or you’re the person taking out the garbage after a long night of work. jagmeet will see you. no matter what colour. age. gender. or class. i have been lucky enough to have his mentorship as i grew from teenager to woman. and i often get asked: how was jagmeet before he got into politics? was he always this engaged and interested in the people? and i’m so proud to tell them: yes. he has been this way for as long as i can remember. jagmeet doesn’t know how to be anything other than real. time has passed but his politics haven’t wavered. they have further cemented. and that is why it gives me so much joy to endorse my brother jagmeet singh as canada’s next prime minister. jagmeet - when you approached me that day ten years ago. at a time when most people wrote me off as a nobody. you came over to show me i belonged. that we are all connected. that when one rises - we all rise. when one suffers - we all suffer. i knew from that day you were going to change the world. A post shared by rupi kaur (@rupikaur_) on Sep 28, 2019 at 6:41pm PDT\nThe NDP cannot compete with the Liberals and Conservatives when it comes to digital budgets or social media clout.\nAccording to the platform’s ad library, the NDP has spent approximately $130,500 on Facebook since June advertising Singh’s campaign.\nThe Conservatives, on the other hand, spent around $438,500, while the liberals spent five times more than the NDP with around $692,600 in campaign advertising.\nMy Sit Down with Rupi KaurMy one-on-one conversation with good friend, author, poet & international best-selling artist Rupi Kaur! It was an honour to share the stage in Vancouver with such an incredible visonary who means so much to me, and millions of her fans around the world.Posted by Jagmeet Singh on Saturday, September 28, 2019\nThe NDP’s social media followers low in comparison to rival parties. Singh has only 219,999 followers on Facebook, compared to Scheer’s 306,000 and Trudeau’s 6.7 million followers. Singh’s Instagram page has 265,000 followers, far behind Trudeau’s 3.1 million.\nIt was such an honour to sit down with my good friend and internationally renowned poet, artist & all around visionary @rupikaur_! Thank you for your words of love & support.Watch our full conversation here: https://t.co/Y3KmUbdRUu pic.twitter.com/2iupJWN61j— Jagmeet Singh (@theJagmeetSingh) September 29, 2019\nKaur’s endorsement of Jagmeet Singh is a welcome boost to NDP’s social media clout and digital reach and is part of the NDP’s strategy in getting more votes by making Singh more likeable and popular on social media.\nKaur is not the only fan however, Vancouver's mayor Kennedy Stewart fanboyed when he met Singh. Singh's rising popularity is because of his affordable housing policy plans, and his compassionate response to Trudeau's blackface scandal.\nThere are stories everywhere. 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