It looks like the pressure got to them. Alberta’s X-Site Energy has said sorry about the explicit image of climate activist Greta Thunberg that was distributed last week and linked to its brand. The company put out an extensive apology after a sticker, which appeared to show the 17-year-old in a sexually exploitive position, was widely condemned.

It surfaced on Wednesday, February 26, that an Alberta woman had complained to the police about a decal featuring X-Site’s logo below a cartoon woman with the name “Greta” written on her lower back.

The Globe and Mail reported at the time that general manager, Doug Sparrow, said the company had nothing to do with the image.

But the publication also reported that the woman who complained to police — Michelle Narang of Rocky Mountain House in Alberta — said an X-Site employee had been handing the image out in sticker form.

On Monday, March 2, the service provider put out a lengthy statement, admitting that “it is not enough to apologize for the image associated with our company logo on the decals that circulated last week."

The sticker linked to X-Site was widely criticized last week.

Alberta’s Premier, Jason Kenney, described it as an “odious image”, while Leela Aheer, Alberta’s Minister for the Status of Women, tweeted that “whoever is responsible should be ashamed and apologize immediately.”

Thunberg herself also responded to the image on Saturday, February 29, on Twitter.

“They are starting to get more and more desperate,” said Thunberg. “This shows that we’re winning.”

In its statement on Monday, X-Site appeared to take full responsibility for the sticker.

It said it is “committed to recovering and destroying the decals we distributed.”

The statement added, “Management accepts full responsibility and effective immediately, has made organizational changes to reflect this.”

The company is now discussing a code of conduct with its employees as it seeks to maintain a “safe and respectful workplace.”

“We have let our employees, our families and our customers down with this careless action but, just as we are committed to help reduce our industry’s environmental footprint, we are committed to learn from and correct our mistake.

“We will do better.”

Thunberg paid a visit to Alberta last year.

When she announced her visit, a number of Twitter users from the area told her she wasn't welcome

She was warmly welcomed by others, including Edmonton-based artist Aja Louden, who painted a mural of the Swede on a wall between 94 Street and Commonwealth Station.

However, the mural was later defaced with a pro-oil message and a slur. 

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