Governor DeSantis Wants You To Get Out & Explore The Sunshine State
In-state travel may help boost Florida's economy.
In an attempt to revive Florida's tourism market, a new campaign, "Love Florida," is encouraging Sunshine State residents to travel within their state.
Governor Ron DeSantis announced that Visit Florida, the state's tourism marketing arm, is launching a new campaign directed to encourage as a way to hopefully spur the state's economic revival.
The campaign will remind Floridians that their home state offers world-class tourism opportunities.
The "Love Florida" marketing movement will direct state residents to visit places that aren't on the traditional bucket list.
The campaign is using the hashtag #LoveFL to highlight the to staycationers.
Fox 13 reported that tourism fueled more than 1.5 million jobs and $91 billion in revenue for Florida in 2019, and dropped more than 60% in 2020.