The day has officially arrived, everyone. It is NBA Schedule Release Day. If you happen to be a Miami Heat fan, today brings back memories of an afternoon filled with anger. On August 11, 2018, the Miami Heat social team began to stir up some trouble. Tweets were tweeted and expectations were very much raised. Let's all take a trip down memory lane, shall we? Let's go back to 2018. Before the 2018/19 season, we were all made aware that Dwyane Wade would be heading into his final season. But only in September. Apart from that and those works of art in the form of 'Vice Nights' jerseys, Heat fans really did not have much to look forward to. Expectations were relatively low. So naturally, when the Heat organization told fans to prepare themselves for some "big news," the good people of Miami were hopeful. Perhaps Pat Riley was able to work his magic and recruit an all-star for the upcoming season. Heck, maybe he was able to recruit two big names! After all, when you're a Heat fan you learn to never underestimate the legend that is, Pat Riley. However, to Miami's dismay, the alleged big news of that day had nothing to do with a new signing. It was barely even news! The "big news" was just the release of Miami Heat's 2018/19 schedule. HERE IT IS 🔥The 2018-19 Miami HEAT schedule is now available! https://t.co/GElO3ungjX pic.twitter.com/lsyC2DMsZ8— Miami HEAT (@MiamiHEAT) August 10, 2018 Once Heat fans discovered that they had been legitimately duped, they certainly let their voices be heard. The Miami Heat twitter page was flooded with angry replies. This is the marketing you’s resort to? Hyping everyone up for this! Great way to massively disappoint your fans! 🙄— shaun (@MiamiHeaTweet) August 10, 2018 Smh I hate this team— JIMMY BUCKETS IS A HEATLE (@ItsMeKevs19XX) August 10, 2018 Fire your social media interns NOW 😑😑😑😑 & make sure they take Whiteside w/ them— Burn them all (@poproyaltystan) August 10, 2018 It's clear to see, people were hurt. This year, however, The Miami Heat decided to heal the wounds of schedule announcement days past. Wade's signing last year began to make up for this immense PR mistake, but plenty of fans were still very salty. What better way to repair the situation on the Heat's part than to make fun of your past failures? Here is the approach the Heat's social media team took for this year's schedule release: Here we go again... tomorrow. 3pm-ish.(Because our schedule release was so well done last season 🙄) pic.twitter.com/gNeEztTeci— Miami HEAT (@MiamiHEAT) August 11, 2019 GTA Reference and self-deprecating tone all in one tweet: fantastic. And fans took note. To the new guy or women that runs this account now pic.twitter.com/0t2cjIuHf2— ALdonis SLASHburn™ (@AIR305) August 12, 2019 It seems we have all moved on now. As for that schedule that was released: The Heat will open their season at home against the Memphis Grizzlies on Wednesday, October 23rd. Find all the details here.
