The era of Netflix password sharing is coming to an end. With the launch of Disney+, we got a more in-depth look at how exactly the company plans on running its streaming platform. Unfortunately running Disney+ includes putting a restriction on password sharing, something Netflix is also threatening to enforce. Now, instead of the rumours it used to be, Disney+ won't allow you to password share by using a newly developed software.
You may be thinking it'll be almost impossible for anybody to actually track whether or not you're password sharing, but Disney+ is optimistic in their new methods.
With password sharing being something of a cultural phenomenon nowadays, Disney+ says while they'll allow it at the beginning of their launch, it won't be possible forever.
When asked about their thoughts on password sharing, Michael Paull, president of Disney+, said, “We believe that consumers will see that value, and they’re going to act accordingly. They’re going to use those accounts for their family, for their household. That being said, we do recognize password sharing exists and will continue to exist.”
It looks like for now, Disney+ is focusing on their ginormous launch with more than 10 million subscribers across North America.
Paull did, however, acknowledge that Disney+ has "created some technology that’s in the backend that we will use to understand behaviour." He continued to warn by saying, "when we see behaviour that doesn’t make sense, we have mechanisms that we’ve put in place that will deal with it.”
If Disney+ has the technology to track our usage to that extent, there's no denying other streaming platforms like Netflix and Amazon Prime aren't far behind.
As of now, in Canada for $8.99 a month, each household has the ability to stream Disney+ on four different devices at a time. This is a super generous offering considering Netflix requires a package upgrade for more devices.
That's just one reason why Disney+ is being preferred over Netflix in Canada.
Where does customer greediness draw the line before streaming platforms need to protect their income and reputation with their new technology?
Looks like we're about to find out.
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