The world of streaming platforms has become like an episode of Survivor and according to professionals, Netflix is heading in the direction of elimination. With companies like Disney+, Apple TV, and Amazon Prime gaining more and more traction, the streaming sites top spot is at risk. Now, because of the competition, Netflix Canada's ad-free policy may be coming to an end.
The popular site is notoriously known for offering its 158 million subscribers a commercial-free experience. You get to watch hours and hours of TV and movies without being interrupted by company advertisements.
Now, however, they may not have a choice but to submit to commercial deals with big name brands.
The research firm eMarketer has announced that Netflix's "days at the top may be numbered," which has executives and analysts attempting to convince the service to lift their ad-ban.
With its $12 billion debt and lowering-by-the-day stocks, they still refusing to burden its subscribers.
On the matter, Netflix has said, “We believe we will have a more valuable business in the long term, by staying out of competing for ad revenue and instead entirely focusing on competing for viewer satisfaction."
Although the service still isn't budging when it comes to commercials, according to marketing agency executive Ellie Bamford, Netflix is "being more flexible in the types of partnerships they can offer."
Engaging in deals with companies like Ryan Reynolds' Aviation Gin, and cross-promoting with clothing companies like Diesel, are helping the platform stay relevant.