For about as long as online streaming has been around, Netflix has been the go-to choice for viewers all across the world. The service has always included a variety of TV shows and movies, and in recent years, they've begun producing their own original content, much of which has gotten high approval from viewers. Like any other company, Netflix has also faced its share of backlash over the years for things like controversial content and price increases, and it looks like they might have more coming their way. Netflix's latest password sharing crackdown will impact users worldwide.

If you're a Netflix user yourself, chances are pretty good that at least one other person in your life has access to your account, whether that be a family member, a close friend, a significant other, or maybe even an ex. Who knows, you might even be the person mooching off of someone else's subscription!

According to research done at Magid, about 35% of millennials share their streaming service passwords, but only 19% of Generation X-ers and 13% of baby boomers engage in the same activity. The standard Netflix plan (which allows for basic HD viewing, as well as viewing on more than one screen at a time) costs $13.99 a month, and if you consider just how many people are using the streaming service, those dollars lost by the company add up fast.

Earlier this week, Netflix's Chief Product Officer, Greg Peters, announced that the company would be looking into accounts that are shared among multiple households.

"We continue to monitor it so we’re looking at the situation,” Peters said, according to The Independent. "We’ll see those consumer-friendly ways to push on the edges of that."

This news is particularly big considering that Netflix's newest competitor, Disney+, is set to launch in November. People haven't been shy about sharing their desire to cancel Netflix in the past, but the arrival of new streaming services is really putting the heat on the OG company.

Over the past few months, Netflix has tried a variety of new tactics that will help them keep up with the new kids on the block, like releasing their original content one episode at a time, and pushing out content that's sure to keep audiences interested.

Disney+ launches here in Canada and the U.S. on November 12, and it will definitely be interesting to see how the battle between these two streaming services plays out. One thing's for sure though — there will be no shortage of content to watch.


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