For years now, Netflix has had a monopoly on the streaming industry, especially in Canada. Other popular options like Hulu aren't available here, leaving our options pretty limited. For some months, a sort of streaming service war has been on the rise as more options become readily available for consumers. Netflix binge-watching may come to an end as competition with Disney+ intensifies.
Ever since it began making original content, Netflix has been known for taking a binge-releasing approach, meaning that they release the entirety of a season all at once, allowing viewers to watch the show at their own pace. Some choose to finish the season in one sitting, while others like to break it up over several intervals.
The system has been working relatively well for Netflix over the years, but things are changing in 2019. Disney+, a new streaming service that will include reboots of your favourite Disney shows and movies, Marvel, Pixar, and more, is launching on November 12, and it's giving Netflix a run for their money.
Disney+ has already announced its strategic plan to release new episodes of their original shows weekly, rather than binge-release. It's likely that this is to ensure that audiences continue with their subscription longterm, as they know they'll have something new to look forwards to every week.
Netflix hasn't been shy about its competition with Disney+. The streaming service has released trailers for plenty of highly anticipated shows and movies lately, including The Politician, El Camino: A Breaking Bad Movie, and The Laundromat, just to name a few.
Netflix has also followed Disney+'s lead in switching over to weekly releases. The Great British Baking Show is now being released in a weekly format, as well as the new series Rhythm & Flow.
It's hard to say how this decision will work out for Netflix. A lot of people prefer streaming services to cable TV because it gives them the ability to binge-watch, but as I mentioned earlier, it may actually help with their number of long-term subscribers.