Netflix Users Are Threatening To Cancel Their Subscriptions, Here’s Why - Narcity

Netflix Users Are Threatening To Cancel Their Subscriptions, Here’s Why

Looks like the days of ad-free binge-watching are officially over.

The days of ad-free streaming may be numbered because Netflix just announced that they're in the testing phases of bringing advertisements onto their streaming site. 

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Users know that one of the major perks of streaming services is skipping out on advertisements and commercials. Compared to cable packages and satellite, streaming online from Netflix has less time wasted watching commercials and more time wasted on binge-watching. 

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One user on Reddit took to the Netflix subreddit and claimed the streaming company had made him watch an unskippable ad for their original series "Better Call Saul," which first happened in the UK. 

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Another American user said they had experienced the same thing while watching "Shameless." A trailer for the controversial Netflix original "Insatiable" popped up in between episodes. 

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Netflix has confirmed with Ars Technica that they are in fact testing out new advertisements for their service that will pop up in between the episodes of what your streaming. The advertisements will be for Netflix original content only. 

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The advertised shows are meant to introduce users to different content more quickly and Netflix is testing to see if users engage with them. They did say that this was only a test but if the advertising works it would be implemented. 

Users are pissed, to say the least, and while the company may only be calling this a test, people are threatening to take their business elsewhere. Even though they haven't experienced the advertisements themselves, they're saying the moment it happens they will cancel their subscription.  

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It'll be interesting to see how Netflix handles this one, especially considering how upset their customers are! Cancelling subscriptions could cost them money for changing up a system that is already working well. 

Source: Ars Technica 

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Kailie Annetts