The days of ad-free streaming may be numbered because Netflix just announced that they're in the testing phases of bringing advertisements onto their streaming site.
Users know that one of the major perks of streaming services is skipping out on advertisements and commercials. Compared to cable packages and satellite, streaming online from Netflix has less time wasted watching commercials and more time wasted on binge-watching.
Another American user said they had experienced the same thing while watching "Shameless." A trailer for the controversial Netflix original "Insatiable" popped up in between episodes.
Netflix has confirmed with Ars Technica that they are in fact testing out new advertisements for their service that will pop up in between the episodes of what your streaming. The advertisements will be for Netflix original content only.
The advertised shows are meant to introduce users to different content more quickly and Netflix is testing to see if users engage with them. They did say that this was only a test but if the advertising works it would be implemented.
I hope it's not true that @netflix is introducing ads into its programming. I literally pay money to Netflix so that I don't have to see ads. I’d rather stop watching Netflix than have them run ads. Swear to god the first one I see I’m cancelling.— InformationAnemone (@Info_Anemone) August 17, 2018
Users are pissed, to say the least, and while the company may only be calling this a test, people are threatening to take their business elsewhere. Even though they haven't experienced the advertisements themselves, they're saying the moment it happens they will cancel their subscription.
Hey @netflix putting ads for your other shows between episode of something I am watching ruins what makes Netflix good. It makes me want to switch to other services. Please stop.— Adam Cullen (@Fictonia) August 17, 2018
I will cancel my subscription the instant I see Netflix try this shit. I am not paying to see ads.— Karl Mediumwood (@KarlSmallwood) August 18, 2018
Fuck off. https://t.co/dyAXzft6zV
Ads on Netflix???????? R we sure?! That’s a no from me— 𝘈𝘭𝘧𝘪𝘦 (@AlfieBack) August 18, 2018
If @netflix starts playing ads, I will definitely cancel my subscription and start pirating again.— CaliCrypto (@C4liCrypto) August 18, 2018
I love @netflix and have had it for several years! But if they do ads even ones that I can skip, I will cancel my account.— Hilary Jenkins (@cookiedemander) August 18, 2018
It'll be interesting to see how Netflix handles this one, especially considering how upset their customers are! Cancelling subscriptions could cost them money for changing up a system that is already working well.
Source: Ars Technica