For years now, Netflix has been known for it's iconic, simplistic red logo. Some minor changes have happened here and there, but for the most part, the logo has stayed true to itself throughout Netflix's many developments. Now though, Netflix has created a new logo specifically for its Original series', and we're not entirely sure how to feel about it.
SOME PERSONAL NEWS: Starting today there's a new logo animation before our originals. It shows the spectrum of stories, languages, fans, & creators that make Netflix beautiful — now on a velvety background to better set the mood.— See What's Next (@seewhatsnext) February 1, 2019
And before you ask: no, the sound isn’t changing pic.twitter.com/itwYXRe6ZF
The old Netflix logo was straightforward and simple - it read Netflix in bright red font, on a dark grey background. This new logo is much flashier, and provides viewers with a bright flash of rainbow colour, as well as Netflix's signature "da-DUM" sound that we've all been scared by more than once.
A tweet sent out today by a Netflix-affiliated account explains that the rainbow represents a spectrum. This spectrum is meant to showcase Netflix's wide variety of stories, creators, languages, and fans that have come to make the streaming service that amazing success that it is.
Personally, I prefer the old logo to this new one because I'm a fan of simplicity - but hey, who knows? The rainbow may just come to grow on all of us.