It's not new news that Facebook's data breach has millions of users across the world worried about their privacy. After the Cambridge Analytica scandal was brought to light, users have been terrified that they could easily be manipulated by companies like Cambridge Analytica that have access to their complete "Facebook Data" files.

In the wake of the scandal, users realized that they were able to find out exactly what data Facebook has stored on them by simply downloading their Facebook data. We even downloaded our own Facebook data files.. and the results were terrifying, to say the least. The amount of private information that is stored on each individual data file is horrifying. 

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Other celebrities and CEOs joined the #DeleteFacebook movement, vowing to delete their profiles, Facebook pages and more in the wake of the scandal. Most notably, SpaceX and Tesla creator, Elon Musk publically deleted his Facebook pages

Now, Facebook CEO, Mark Zuckerberg is finally addressing the issues at hand. This morning, Zuckerberg formally apologized in newspaper ads in the U.S. and Britain. He explains that the social media platform doesn't deserve to hold personal information if it can't protect it. 

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He went on to explain that "This was a breach of trust, and I'm sorry we didn't do more at the time. We're now taking steps to make sure this doesn't happen again."

The initial data breach occurred when a "quiz app" built by a Cambridge researcher leaked Facebook data of millions of people during Trump's campaign. In Zuckerberg's apology, he stated that Facebook is limiting the data that apps receive when users sign in. They will also investigate all of the other apps that they suspect had access to large amounts of data. 

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The data that the Cambridge researcher took was from 270,000 Facebook users that took a psychological profile quiz he administered in 2014. The quiz also gathered data on those users' friends which makes the number of users affected up to approximately 50 million people.

The Trump campaign paid Cambridge Analytica 6 million dollars during the 2016 election. 

In conclusion, Zuckerberg said, "We expect there are others. And when we find them, we will ban them and tell everyone affected. I promise to do better for you."

Source: CTV News