Every year, the holidays seem to creep up on us earlier and earlier. Stores are now offering their Black Friday deals in early November, Christmas decorations pop up before Halloween, and holiday tunes have been blaring in public places well ahead of Thanksgiving. With all of the flashing sale signs and glittery decor, it can be easy to forget that the holidays aren't just about shopping. They're a time of gratitude and giving — and giving back.
CIBC Miracle Day, an employee-driven tradition that has helped improve the lives of millions of children around the world, reminds us of the importance of getting involved and giving back this holiday season. Every year, on the first Wednesday in December, the CIBC Capital Markets team and CIBC Wood Gundy Investment Advisors donate their fees and commissions to help kids in need.
Through these efforts, CIBC Miracle Day has raised over $250 million globally since its inception in 1984. Last year, the CIBC Children's Foundation donated $5.7 million to over 500 charities across Canada.
It's an incredible charitable tradition that doesn't go unnoticed; CIBC Miracle Day receives thousands of "thank you" notes each year.
This year, in celebration of the event’s 35th anniversary of helping kids achieve their ambitions, a giant Thank You card with real messages from children to CIBC clients and team members now stands tall in Toronto. In true Canadian fashion, the card was unveiled by Canadian figure skater, world champion, and Olympic medalist Tessa Virtue.
Reflecting the size of gratitude and appreciation from kids nationwide, the larger-than-life, 10-foot-tall Thank You card is now at King and Bay until Dec. 18.
CIBC Miracle Day even saw celebrities like Djimon Hounsou, Rachael Harris, Billy Baldwin, and Kim Coates join CIBC's trading floor to help fundraise, take client calls, and interact with charities and kids!
So head over to this unique eye-catcher and take a moment to reflect on the importance of giving back at this time of year. It has a serious impact on the youngest members of our community.
CIBC Miracle Day Giant Thank You Card on Display
When: Now through Dec. 18
Address: South-East corner of King and Bay (outdoors).
Why You Need To Go: Snap a selfie and tag #CIBCMiracleDay to show your support for a great cause.