Shawn Mendes is literally collaborating with everyone these days. First, he collabed with Camila Cabello for "Senorita", then it was announced he'd be featured on Tim Hortons coffee cups, and now he's about to launch a collaboration with a Canadian clothing company. This is the second time Mendes has launched a collection with this brand. Roots x Shawn Mendes are releasing a limited-edition capsule collection.
Roots describes themselves as "a premium outdoor lifestyle brand" and will be launching their newest collection Roots x Shawn Mendes at select Roots stores across Canada starting September 4 at 6:00 pm. The new collection will also be made available internationally through the Roots website starting September 5th.
The launch will include pieces like t-shirt's, hoodies, sweat pants, and jackets.
This is the second collaboration with Shawn Mendes that Roots has released. According to the Chief of eCommerce and Customer Experience, James Connell, their first collab generated an "amazing response" and the company is "thrilled to be launching an even more extensive capsule collection and taking the partnership to the next level with a unique and
immersive fan experience."
The immersive fan experience mentioned comes as a Roots x Shawn Mendes pop-up in downtown Toronto that will run from September 4-6.
The official press release from Roots for the pop-up reads:
"As part of the collection launch, Roots is creating an exciting Shawn Mendes fan experience, an immersive rose garden in the heart of downtown Toronto, steps away from Shawn’s hometown stadium show. Comprising more than 10,000 fresh pink roses and complete with eight-foot-tall sweeping rose beds, Shawn’s fans will head down a flower-lined winding path to arrive at the custom-designed Roots x Shawn Mendes pop-up store."
Shawn also seems ecstatic about his news collaborations saying he's "so grateful to have the support of this iconic Canadian brand and being able to give back with them." He also hopes that "everyone loves the pieces as much as he does."
This is the perfect time to host a Shawn Mendes pop-up, not only is he in Toronto for his concert on Friday but he's been spotted wandering around the city with girlfriend Camila Cabello since last weekend. Maybe he'll make a surprise visit?
You can find the pop-up at 290 Bremner Blvd on September 4 & 5 starting at 6:00 pm and September 6 at 3:00 pm, just hours before his Toronto concert!