It shouldn't surprise you that when it comes to Kardashians, most major public decisions revolve around money, branding, and capitalization. Khloe Kardashian announced her pregnancy earlier this week after months and months of speculation. While Khloe claims that she didn't go public so that she could 'enjoy' the news privately, I have a feeling she had an ulterior motive to announcing her news.
A celebrity pregnancy from a celebrity as high-profile as Khloe Kardashian is huge. Especially when it's her first and she's had famous infertility issues in the past. Jenner Communications - the mastermind behind every Kardashian - definitely played its part in making Khloe's pregnancy reveal the most profitable one ever.
Many fans thought that Khloe would announce she's pregnant on an episode of Keeping Up as it has the most potential to bring in views and $$$ for the KarJenners. However a brand deal could specifically bring in a ton of money for Khloe and go relatively unnoticed if done well.
Khloe's Instagram reveal generated over 8 million likes and 415,000 comments. The photo, black and white, reveals Khloe's pregnant belly held by her hands, her boyfriend Tristan Thompson's hands, and the white band of a Calvin Klein sports bra. Women's Wear Daily reported earlier this month that the KarJenners will appear in a Calvin Klein campaign this coming January, so everything ads up. Kendall Jenner was a big face for Calvin Klein in previous years. Why not add the whole family to the mix?
As for exactly how much Khloe got paid for her post? It's looking like anywhere from $177,000 or more according to a Sponsored Post Calculator. Considering the gravity of the post, we wouldn't be surprised if she got paid upwards of $200,000 for the one, pivotal picture.